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January 28,2021ByDAVID VEGA

Fendi Spring 2021 show – Demi Moore

Brands . Featured . social media

Demi Moore surprised the Paris Fashion Week crowd with a catwalk cameo during Fendi’s Spring 2021 show. The 58-year-old actress opened the presentation in a plunging off-the-shoulder jacket and matching wide-leg trousers, along with a pair of seriously statement-making geometric earrings. The actress was also in good company on the Fendi catwalk, as supermodels including Naomi Campbell, Cara Delevingne and Christy Turlington also strutted the runway. In addition, Kate Moss and her 18-year-old daughter Lila appeared on the star-studded runway as well, marking the younger Moss’ second fashion show appearance. With Covid-19 restrictions limiting travel and complicating physical fashion shows, labels have been finding new ways to showcase their creations. Fendi was one of a number of houses to present collections online as part of this year’s digital-only Haute Couture Week. The Spring-Summer 2021 shows run from January 25 to January 28. Full show:...

January 25,2021ByDAVID VEGA

Trying To Reach A Latino Market? Here are 3 Easy Hispanic Marketing Tips

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The Latino market is only growing online, and reaching Hispanic customers online takes different strategies. Click here to read 3 Hispanic marketing tips....

January 23,2021ByDAVID VEGA

HOW CAN YOU ADVERTISE SMARTER IN 2021 and Beyond?

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IN 2021, WE’LL SAY GOODBYE TO 3RD PARTY COOKIES. With immediate changes to iOS/macOS tracking and upcoming changes across other web browsers (Safari, Chrome, Firefox, etc.), the advertising industry faces a significant change. Existing advertising tactics will stop working. But Here is the Good news, The Spear by Tridence, along with its Data Partner’s proprietary First-Party solution, works regardless of cookies so that you can rest assure your targeting is always accurate. Tridence is a unique combination of strategy and creativity. Left Brains and Right Brains. Technology and Humanity. We listen, learn your business, and outfit you with cutting-edge web technology, targeted social media, and insightful creatives to achieve valuable and measurable results every step of the way. 20+ years helping Businesses & Brands. Review 10 predictions about the future of Advertising in digital marketing below. ⬇️ Many physical businesses have shut down during the pandemic. The first step for any business would be to retain existing customers, stabilize the business, and reach out to new customers. That is where digital marketing steps in. 10 predictions about the future of Advertising in digital marketing: 1. IP-Targeted (GeoFencing) Marketing & Personalization – this market (geofencing) is set to grow to $2.4 billion by 2023 – along with the rise of mobile. Brands and Businesses will start to practice marketing personalization for better results. As permission-based apps and browsers start to block data, successful Businesses and Brands will use IP-Targeting and hyper-local (geofencing) companies (like Tridence), That Help You Reach Your Audience & Target Local Customers That Matters! 100% Cookie-Free IP Targeting & Device Targeting. One of the key measurements is Proximity Targeting. Proximity Targeting is a geomarketing technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest. This is done by defining a Target radius around a specific location. A target area is defined as, say, within a mile of a restaurant. When users enter or leave this area, they receive a push notification, text message, or another form of Ad marketing communication. In today’s world, combining traditional marketing and digital advertising is the best way to get in front of thousands of customers fast and easy. IP targeting takes digital advertising to the next level. Now, you can direct your marketing to exactly the right customer in the right place at the right time, wherever they are. 2. Artificial Intelligence – If you didn’t know already, AI has made its way into the mainstream and has taken over many iterative tasks, and helped realign focus on strategies at a granular level. AI can analyze consumer behavior and search patterns and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Artificial intelligence will soon be the driving force behind many services, and, currently, we already see it implemented in such areas as 1) Basic communication, 2) Product recommendations, 3) Content creation, 4) Email personalization, 5) E-commerce transactions. 3. Chatbots – Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Surveys show that: 1) Chatbots will power 85% of customer service by the end of 2021, 2) The top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%). Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work. 4. Video marketing – Video marketing is one of, if not the, most important marketing trends today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2021: 70% of consumers say that they have shared a brand’s video72% of businesses say that video has improved their conversion rate52% of consumers say that watching product videos makes them more confident in online purchase decisions65% of executives visit the marketer’s website and 39% call a vendor after viewing a video Video is by far the most popular way customers want to learn about new products: And don’t just think YouTube. There are plenty of ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram, Twitter, or LinkedIn. 5. Content Marketing – Content Marketing Continues to Dominate SEO, but must be adopted with SEO schemes to reach the benefit. “Even amid all the innovation, content marketing remains a reliable, powerful way to attract new customers to your site and build relationships with them in real, quantifiable ways that deliver long-term value for your business.” Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. In today’s world, Content marketing is a method that drives traffic to your site using multimedia content to generate leads and build relationships with prospects. Note: A successful content strategy is carefully created, documented, and executed without deviation. Yet many marketers still don’t have a content strategy at all — or don’t have a documented strategy, believing that a vague idea of where they’re heading will suffice. In this competitive era, it won’t. Suggestion: Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative, and/or entertaining to your audience. Just because it’s something you want to write or shoot doesn’t mean it’s something they want to read or watch. 6. SEO (Search Engine Optimization) – Successful businesses understand that SEO is still an integral part of your online digital strategy. In the medium to long run, it will save you thousands...

December 31,2020ByDAVID VEGA

End of the Year 2020 to New Year 2021 thoughts – David Vega, Ceo

Brands . social media

From End of the Year 2020 to New Year 2021 thoughts: 2020 – End of year remarks for Brands & Businesses: It’s excellent using social media channels that gained 100k+ followers and or 200k+ hearts/likes per post. But, are you converting this into sales? One should be getting roughly 8% – 10% from your followers. If not, you are wasting time and money. Hint: no one cares about the likes or followers counts, seriously, from the data reporting. Make sure you use your Hub (website) to gain customer contact, especially (email). Use what you own regarding data to retarget. 2021: As vaccines rollout, businesses will still be struggling for the next three quarters. Brands and Businesses should adapt to survive and replace old, outdated techniques with new and improved strategies to achieve maximum results, and go with agencies that offer (omnichannel) expertise with #affordable solutions. The one solution agency is no longer. One must be an #expert in multiple offerings with a technology-based approach to sustain client growth, like Tridence. Hint: Digital Marketing explosion will be on steroids for 2021. Even with browser platforms and mobile phone restrictions like (ios), we will be limiting retargeting data (ads) with permission user-based preferences (Samsung – android – coming soon). Online digital advertising needs to refocus and use a workaround for direct customer behavioral advertising. What is it? Cookieless based IP targeting and Tridence with its tech data partners leading the way. Ditch the current forms of cookie-based (pixel) online advertising (old way) and step into the future of personalized household IP Targeting (new way). Capture and send ads from localized demographics data from venues, businesses, and specific mapping areas. Advertise directly to your customer base and location. Tridence is a leader in technology solutions for digital marketing platforms for companies and brands. Re-Launching our new and improved IP Targeting CPM service delivery in January. Let’s chat to target your potential customers https://tridence.link/discovery-call. Conclusion: For the past 20+ years, I am not your cookie-cutter digital marketing company. We recognize each business has its own set of needs, budget, & goals. We tailor a 3 step approach to each partner: Build. Optimize. Scale. Let’s chat. https://tridence.link/discovery-call...

December 24,2020ByDAVID VEGA

COVID-19 Relief Aid Package: 8 Ways to Access Funding

Brands . Featured

85% of business owners need financial assistance to get through the COVID crisis. And we hope this post helps you understand the paths you can take to access the funding you deserve. We’re hopeful you’ll find some changes you can take advantage of here today in this post. Below, we’ve summarized the U.S. Government’s 8-part COVID-19 relief package for small businesses. Before you read on, it goes without saying step one is talking to your accountant, local banker, and lawyer to know what applies for you and how best to get after it. Part 1: Extending and Improving the Paycheck Protection Program (PPP) The legislation includes $284 billion for the Paycheck Protection Program and extends the program through March 31, 2021. Here are some of the key provisions along with questions you may be looking to answer: Q. If I already got a PPP loan, can I apply again? Yes: Under the new COVID relief package, the new program provides for a second PPP loan of up to $2 million for smaller, harder-hit businesses that: Have no more than 300 employees. Demonstrate a loss of 25 percent of gross receipts in any quarter during 2020 when compared to the same quarter in 2019. Have used the full amount of their first PPP before a second loan is disbursed. Q. Are more businesses eligible this time? Yes – But before we go there… if you are a solopreneur or independent contractor, you ARE eligible for PPP loans despite what the name of the program might convey. In the COVID-19 relief package updates, eligibility was expanded to also include: certain local newspapers, TV and radio stations, public broadcasters, housing cooperatives, and 501(c)(6) nonprofits. Q. How much money am I entitled to? In general, borrowers may receive a loan amount of up to 2.5X the average monthly payroll costs in the one year prior to the loan or the calendar year. No loan can be greater than $2 million. Here are some of the details: Seasonal employers may calculate their maximum loan amount based on 12 weeks beginning February 15, 2019, through February 15, 2020. New entities may receive loans of up to 2.5X of average monthly payroll costs. Entities in industries assigned to NAICS code 72 (Accommodation and Food Services) may receive loans of up to 3.5X average monthly payroll costs. Businesses with multiple locations that are eligible entities under the initial PPP requirements may employ not more than 300 employees per physical location. Waivers of affiliation rules that applied during initial PPP loans apply to a second loan. An eligible entity may only receive one PPP second draw loan. Fees are waived for both borrowers and lenders to encourage participation. For loans of not more than $150,000, the entity may submit a certification attesting that the entity meets the revenue loss requirements on or before the date the entity submits their loan forgiveness application, and non-profit and veterans organizations may utilize gross receipts to calculate their revenue loss standard. Q. Did they simplify the forgiveness process? Yes – for loans of up to $150,000 and they revised the loan processing fee tiers to incentivize lenders to make loans to underserved and underbanked businesses. Q. Did they do anything to get money to businesses they missed last time? Yes – they added several carve-outs and special programs designed to get money to businesses who were underserved last time, including: Directing the Small Business Administration (SBA) to issue guidance that prioritizes underserved communities (Including Black-, Latino-, Asian-, Native American- and women-owned firms), have been disproportionately impacted by the economic consequences of this pandemic, worsening already existing disparities. And to add a voluntary demographic information section on the applications for initial and second PPP loans, as suggested by the SBA Inspector General. You can find a map of communities meeting these requirements found here. Dedicates a $15 billion set-aside for loans issued by mission-lenders, including community development financial institutions (CDFIs), minority-depository institutions (MDIs), and SBA 504 and Microlenders, as well as another $15 billion set-aside for certain smaller depository institutions, such as credit unions and farm credit institutions. Creates $60 billion in borrower set-asides: $35 billion for borrowers who were unable to apply for an initial PPP loan, of which $15 billion is for smaller borrowers with up to 10 employees or loans of up to $250,000 in low-income areas; and $25 billion for second PPP loans for the same small borrower category. Repeals the requirement for PPP borrowers to deduct from forgiveness the amount of their EIDL grant advance. Eligible small businesses and nonprofits seeking initial PPP and second draw loans should contact an eligible PPP lender. A list of approved lenders listed by state is available on SBA’s website here. Based on our research, business owners got faster turnaround and much better service by avoiding the major money center banks (Chase, BofA, Citi, Wells Fargo, etc) and going with regional / local banks, credit unions, and online providers. Part 2: Economic Injury Disaster Loans (EIDL) from the SBA $20 Billion in additional targeting funding is being made available through the EIDL Advance program. The bill makes entities in low-income communities, as defined in section 45D(e) of the Internal Revenue Code (see map to determine if you are in one of these areas), that received an EIDL Advance to receive an amount equal to the difference of what the entity received under the CARES Act and $10,000. It also provides $10,000 grants to eligible applicants in low-income communities that did not secure grants because funding had run out. Eligible small businesses and nonprofits seeking to participate in the EIDL Advance program should contact the SBA. Part 3: New Grant Program for Shuttered Industries $15 Billion was set aside for the SBA to make grants to eligible live venues, independent movie theaters, and other cultural institutions that can demonstrate a revenue loss of 25 percent to address the economic effects of the COVID-19 pandemic. The SBA may make an initial grant of up to $10 million dollars to an eligible person or entity and a supplemental grant that is equal to 50 percent of the initial grant....

December 23,2020ByDAVID VEGA

Apple vs. Facebook: The Battleground of iOS14 and What It Means For You

Brands . social media

It’s no secret that Apple and Facebook are clashing. In Apple’s upcoming iOS14 update, changes will be made that directly impact Facebook advertiser’s ability to track, optimize, and target customers as they currently do. But it’s not all bad! Let’s break down what we know, what we can do, and why this may not be as dark as it initially seems for advertisers. Apple and Facebook Clash Over Ad Tracking Opened Ads Manager recently? You’ve likely seen this scary notification pop up: ❗Upcoming Impact to Your Marketing Efforts Apple has announced product and policy changes that may significantly impact the way you can run ads, measure performance, and engage your customers. Grim. What We Know about Facebook and Apple’s iOS14 ✅ We know the update to iOS14 is announced to happen in early 2021 and will require all apps to explicitly ask for permission to gather data and track users across mobile apps and websites. ✅ We know what this question will look like when presented to users, and we know that the majority of them will select “Ask App not to Track”, prioritizing privacy over a custom ad experience. ✅ Most Facebook users that have an Apple device will receive the notice –– those with iPhones, iPads, etc who use the Facebook app, and those who use Safari. Instagram will also be impacted for those users. Those who use Chrome, an alternative browser, or use the Facebook app on their android device are safe (for now). ✅ We know that less than 20% of people worldwide use Apple devices and/or the Safari browser. ✅ We know that losing that tracking information hinders our ability to provide a targeted ad experience to users. ✅ Some impactful changes have already taken place. iOS13 limited the tracking of cookies to just 7 days, so Facebook is already limited to attributing conversions to actions that occurred within only a week’s time. Custom audiences are impacted by this as well. In that sense, this information isn’t new, it’s the next step in privacy. ✅ We know that Facebook needs us, the advertisers, on their side. Chances are you’ve already seen their ads about “Speaking Up For Small Businesses.” However, the relationship between Facebook and its users & advertisers is a tumultuous one! Facebook’s policy support team leaves much to be desired. Their policy checking is next to robotic, resulting in harsh restrictions and bans that impact nearly every advertiser at some point. But we love Facebook advertising! We love it because it is impactful and extremely cost-effective –– probably the most effective ad platform there is right now from a targeting and tracking perspective. And we think even with these changes from Apple, Facebook advertising will continue to be impactful for marketers and businesses. How to Prepare for iOS14 and Facebook Ad Management Now, more than ever, it’s vital to take a step back, look beyond the stats of Ads Manager, and take in the whole picture of your digital marketing strategy. Pay Attention To Your Own Data Ads Manager isn’t currently 100% accurate, and it’s only going to get worse. It’s crucial to have a pulse on your month-over-month return, so you can make informed decisions for your accounts. Look at what you spent and what worked overall, then come up with a personal data strategy that works for YOU. Don’t get caught up in the day-to-day mantua, because conversion tracking is going to be off. Finetune Your Targeting There will be less user interaction data when those Apple users opt-out. It’s up to us to build a customer avatar that knows what our audience’s interests are, their age groups, genders, etc. Who is your customer and how does what you offer help them? You’ll need to use that avatar to inform your targeting as options like lookalikes become less powerful. Optimize for Facebook Standard Events Make sure you are following, using, and optimizing for standard events with conversion campaigns. Standard events being those predefined actions like “add to cart”, “purchase”, “view content”, etc. Facebook will likely phase out things like custom conversions, and it’s possible that they will automatically turn them off for us as they become obsolete. Do the Very Least Verify your domain in Business Manager. Now. Go. Our Thoughts on iOS14 and the Future of Facebook Ads Cookies have been around for a long time now, and play a primary role in how we track our audience. As marketers, we are staring at a potentially massive change in terms of how to best optimize. Will cookies be a thing of the past in 2-3 years? How different will they look? Part of marketing is adapting. We must be able to innovate and shift to get our messages to our customers. Don’t put all your eggs in one basket and don’t be a fairweather advertiser. Diversify your digital marketing portfolio and stay flexible with your strategy. This is just one of many changes we’ll see in our advertising lifecycles, and we’re here to play the long game. Check out our latest episode of Ultimate Marketer Podcast to learn more about this and all things marketing! Available on Apple Podcasts and Spotify. Author: Holly King...

December 17,2020ByDAVID VEGA

Apple iOS 14: How It Impacts the App Industry?

Brands . social media

Start preparing for the impact of Apple iOS 14 changes. The absence of an IDFA will hit ad campaigns hard because advertisers will be driving blind. Now, some small Digital Marketing exclusive shops will be out of business. After all, there’s an absence of user data essential for optimal advertising. Advertisers will not be able to optimize their campaigns and target users based on behavior, control a campaign’s recency or develop retargeting campaigns. Apple has announced iOS 14 to impact how we receive and process events from tools like Facebook. Once these changes take effect, website domains currently sending events will be initially configured by Facebook to send no more than eight default events per domain. Any ad sets optimizing for events outside of this new event limit will be paused. Learning about these changes and preparing for them can help you prevent your ad sets from being co-paused and may help you minimize any adverse effects on your campaigns’ performance. What will this impact directly? Attribution will be harder; obviously, frequency capping and retargeting will be off the table as we know them. Advertisers impacted in two main areas: Ad Retargeting – Any retargeting to users (based on device-level targeting) will no longer work for users that have opted out of sharing their IDFA. Platforms like Google and Facebook have other deterministic variables to identify devices (email, phone number). Still, other programmatic platforms that don’t have such deterministic ID graph information are likely to see a reduction in targetable audiences. Ad Measurement – Mobile Measurement Partners (MMPs) built its measurement and fraud capabilities around the IDFA identifier. While Apple has announced a replacement API (SKAdNetwork) that will allow for conversion data to be passed back at the campaign level, we’re still going to see a reduction in the fidelity of data that MPPs have to identify fraud and performance across mobile campaigns. Wrapping up: What to do? “First-party data is still king, specifically email database. Industry advice to all advertisers is to start the process of creating a usable identity graph of customers and prospects with an email address and/or phone numbers as your primary key to ensure your business/organization can continue to market on a 1 to 1 level across ad products.” The IDFA “opt-in” functionality in iOS 14 represents the most significant shift in the mobile advertising industry to date. It’s going to change how apps spend money and make money fundamentally. The future belongs to apps and companies that provide real value to users because the value exchange we’ve always discussed with consumers will now be front and center. From a publisher perspective, it means we have to work on our 1st party data more so we can leverage it effectively. Brands that directly relate to customers and deliver excellent customer experiences should have no problem adapting to the changes announced. Brands and Businesses that are looking for Digital Marketing help and need implementing changes in Paid advertising (PPC)? Let’s connect. https://www.tridence.com/digital-marketing-strategy...

December 10,2020ByDAVID VEGA

Wham Bam Fest is a 3-day and night music and arts festival

Brands . social media . Travel

Wham Bam Fest is a surprise three day and night music and arts festival that will be held at St. Johns’ County Fairgrounds, December 11th thru 13th, 2020, by and for St. Augustine’s creative community. These are the people who inspire, entertain, and make our little city a unique and exciting place to visit, explore, and call home. Most people and businesses have seen better times and, with an economy that relies on tourism, the hospitality and entertainment industries have been hit particularly hard. For the sake of everyone’s well-being and health, we all feel it is time to bring the music back, to get the artist working, and to encourage the people to dance again. Tickets On Sale Tickets at the gate (not purchased online) will increase the day of event. Limited RV Space Available. Prices subject to change. Buy online: http://www.famjamfest.com/Purchase-Ticket.php Proceeds from ticket sales will be distributed among local musicians who participate in making this event happen. Event website: http://www.famjamfest.com...

December 1,2020ByDAVID VEGA

Uber Eats and Postmates are officially teaming up.

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Uber Eats and Postmates are officially teaming up. On Monday, Uber and Postmates officially announced they’re $2.65 billion mergers, scheduled to close in Q1 of 2021. The food delivery market is quickly changing, and restaurateurs nationwide are left wondering how this evolution will affect their industry. This means the U.S. third-party delivery market has slimmed from four major players to three, with Uber/Postmates becoming the second-largest behind DoorDash. Uber Offical Release. According to Second Measure – Consumer Transaction Data, Door Dash occupied 44 percent of the delivery market in May, followed by 23 percent for Grubhub, 22 percent for Uber Eats, and 8 percent for Postmates. Although Postmates is fourth-largest among its competitors nationally, it holds the biggest market share in Los Angeles with 35 percent. Uber CEO Dara Khosrowshahi said the deal is expected to “drive significant efficiencies and cost savings” for all sides of the marketplace, including customers and restaurants. “We believe that over time, we can offer a wider selection and lower prices for consumers, generate increased demand, lower costs, streamlined operations with fewer tablets for restaurants, and provide more work opportunities and improved earnings for delivery people,” Khosrowshahi said during a conference call. However, Lunchbox CEO Nabeel Alamgir says he doesn’t see how the merger will benefit drivers, customers, or restaurants because of the reduced competition. He views the consolidation as a survival mode. “None of those companies are profitable,” Alamgir says. “… Not only are they not running a sustainable business, but I also don’t think they plan to run a sustainable business. They plan to get to the top of the mountain, and hopefully, only two groups are left so they can hash it out then.” As restaurants continually to find ways to survive, one major shift has occurred—3rd party fees and online food and delivery system per transaction. The successful restaurateurs are shifting away from 3rd party fees and 3rd party web automation transactional fees, bot tools, and bringing it in-house fully or with 1st party website development and tools intact. Note: DoorDash quietly launched its own online ordering system to build native websites and apps for restaurants, which Lunchbox does exclusively. DoorDash plans to go not only to third-party ordering but first-party ordering, as well. It’s another signal to the industry that we need to invest in this because consumer sentiment changes. In summary: If you are looking to bring in an in-house system and or restaurants looking for help, the Tridence Web Development team can offer solutions. Vist: https://www.tridence.com/web-development-software/...

November 20,2020ByDAVID VEGA

Chicago Holiday Train Is Coming This Year — But You Can’t Ride It – 2020

Brands . Featured . social media . Travel

Chicago – The traditional Christmas (holiday) train will still be decorated, but people won’t be able to board. Instead, Santa will wave at children and their families. The holiday train and bus are beloved traditions in Chicago, bringing holiday cheer to travelers around the city. The train will return on Nov. 27, complete with decorations and Santa. But there will be a big change due to the coronavirus pandemic: People won’t get on board. Instead, the heavily decorated bus and the train will roll by, with Santa waving to children and families as they watch. CTA Press release: “We agreed to make the following temporary changes to the 2020 CTA Holiday Fleet: The CTA Holiday Train and CTA Holiday Bus will travel “out of service”, meaning that customers will not be able to board. All photo sessions with Santa will be temporarily suspended this year. Fortunately, as many can attest, the mere sight of the CTA Holiday Tran & Bus is enough to brighten anyone’s day – and we couldn’t agree more, which is why we felt this was the best approach to keeping the tradition of delivering holiday cheer and goodwill throughout the city. “Because our No. 1 priority is the health and safety of our customers and employees, we wanted to find a way to spread holiday cheer across the city, but do so responsibly,” CTA President Dorval Carter Jr. said in a news release. “Though customers won’t be able to get on board, we know that seeing the CTA Holiday Train and Bus in neighborhoods throughout the city will bring much-needed smiles, joy, and hope for everyone.” The train will feature six cars festooned with thousands of lights, signs, and other decorations. Santa and his reindeer will ride on the outside, as usual.” Train schedule In 2020, the CTA Holiday Train will travel out-of-service, meaning that customers will not be able to board the train. The train will travel all eight rail lines beginning Friday, November 27 (the day after Thanksgiving) through Monday, December 21 In order to help avoid crowding at stations and on platforms, look for the CTA Holiday Train during afternoons on the dates and rail lines listed below: Green Line: November 27-28, December 1 Brown Line: December 2-5 Orange Line: December 2-5 Red Line: December 8, 10 and 12 Purple Line: December 9, 11 and 12 Pink Line: December 15, 16 and 19 Blue Line: December 17-19 Yellow Line: December 21 Up to date information can be viewed at https://www.transitchicago.com/holidayfleet/ Everyone have a safe and enjoyable holiday in these unprecedented times. We will get through this....