August 2,2020ByDAVID VEGA

Lollapalooza is a bust as mayor Lightfoot hijacked political interviewing.

Brands . social media

chicago: #Lolla2020 is a bust with mayor Lightfoot hijacking and making demands on guest interviews to remove anti-sentiments. As guest lineups express frustration in her city handling, she has been demanding to pull the acts of those dissent in the days’ lineups. Many considered the city’s actions and mayor tantamount to censorship—and at a moment when thousands of Chicagoans already feel the mayor is ignoring protests against police violence and racial injustice, this is striking a nerve with chicago and national music goers. In a statement, the Mayor launched the Boards of Change project to encourage participation in the Census and other civic engagement activities that promote and advance democracy for all. “The ‘Millennium Park at Home’ virtual concert series was created as a platform to showcase local music, support musicians, and engage audiences at this difficult time,” the statement continues, “however these City platforms should not be used for political purposes.”...

March 20,2019ByDAVID VEGA

Lollapalooza Chicago 2019 lineup: Ariana Grande, Childish Gambino, Twenty One Pilots and the Strokes among others.

Brands

The festival announced 181 bands and artists Wednesday. Daily lineups will be announced at a later date, the festival said. Four-day passes are available now at Lollapalooza.com starting at $340 for general admission, up to $4,200 for platinum packages, not including fees. Single-day tickets (price range: $130 to $2000) will be available at a later date. Lollapalooza is a 4-Day music festival happening Aug. 1-4, 2019 at historic Grant Park in Chicago, Illinois, USA. The Stokes and Twenty One Pilots are among the freshly announced acts leading the charge for rock music at this August’s Lollapalooza festival in Chicago. See the full artist lineup below, and get your tickets here. Also newly revealed to be playing at the 2019 edition of the iconic music fest are Gary Clark Jr., Death Cab for Cutie, the Revivalists, Tenacious D, Perry Farrell’s Kind Heaven Orchestra, Slash feat. Myles Kennedy and the Conspirators, Bring Me the Horizon, Chevelle, Bad Suns, Fantastic Negrito and more....

July 19,2017ByDAVID VEGA

FACEBOOK MESSENGER MARKETING FOR BRANDS with ENGAGEMENT

Brands . social media

Summary: Introducing Messenger As an Ad Destination. Messenger is an amazing tool for brands to communicate with their customers. There is no doubt Email open rates have been on a steady decline the past few years. All while FB Messenger users are on the rise. The benefits using this new tool is you can broadcast specific messages to a specific segment within your Messenger audience by demographics already build in (tags, gender, location and other customized fields). So, if you’re a social media marketing manager and you help brands grow and engage their audience online, now you have another weapon in your arsenal. Messenger is an amazing tool for brands to communicate with their customers with a personal approach. ~ Tridence Make it Easy to get in Touch With Your Business Messenger gives your business a fast and convenient way for people to get in touch to schedule appointments, ask questions about your products and services and more. And it allows you to build personal connections with your customers. Now, you can create a Facebook News Feed ad that opens a Messenger conversation between your business and your prospective customer. Create an Ad How it Works When a person clicks or taps on your ad in News Feed, a conversation with your business will immediately open in the Messenger app (if the person is on a mobile device) or on the web (if the person is on a desktop computer). People can return to this message conversation at any time on any device with Messenger installed to continue the conversation. Promote Your New Offerings Use your ad to promote new or seasonal offerings and engage your customers in a personal real-time conversation. Tip: Use a greeting message, that people will see when the Messenger conversation opens, to start a conversation with your customers and let them know when to expect a response from you. Offer a Discount Use News Feed ads that open a Messenger conversation as a unique way to provide a coupon code and a personalized experience for your customers. Tip: Save time by using saved replies for the common questions you answer such as store hours or location. Saved replies are templates of messages you can create and save and then reuse when responding to your Page’s messages. Get Started Go to ads creation in Ads Manager or Power Editor Choose Traffic or Conversions objective (Note: Traffic may appear as Send people to your website for some advertisers) Choose your campaign name and click Continue Choose your audience, budget, and placement. Note: You cannot use Instagram as a placement option when selecting Messenger as a destination At the ad level, choose your format. You can choose Carousel, Single Image, Single Video or Slideshowformat Choose the Page you want to connect Choose Messenger as your destination Choose a welcome message. When people click on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message. After you’ve reviewed your ad, click Place Order Keep in mind: Your ad to open conversations in Messenger won’t appear to people on mobile who don’t have the Messenger app. ~ Tridence...

June 21,2017ByDAVID VEGA

Periscope launching ‘Super Hearts’ as a way to tip broadcasters.

Brands . social media

Periscope is rolling out a new update to the live broadcasting app that lets you tip broadcasters as a way to support their work. The new tipping feature is included in with new ‘Super Hearts’, which viewers can purchase then send to broadcasters during a live stream. In return, broadcasters can cash out Super Hearts monthly as a new revenue stream. By using Super Hearts, Periscope is blending what is essentially paying broadcasters voluntarily with an element of the app that already exists: likes as hearts. During a live broadcast, tapping the screen already sends hearts to show broadcasters that you like what you see. The new Super Hearts feature will be a separate mode that viewers can use during a broadcast with different Super Hearts equalling a different value. A new leaderboard will also show broadcasters which viewers sent the most during a livestream. Here’s Periscope on how to use the new Super Hearts feature: Enter a live broadcast in which the broadcaster accepts Super Hearts. Tap on the Super Hearts icon next to the chat field. If you haven’t purchased coins, tap Get Coins. Once you’ve purchased a coin package, tap Back to Hearts to select which type of Super Heart you’d like to give. Please note that your coin value (shown next to your profile photo) must match or exceed the coin value of the Super Heart you choose. Tap Done (iOS) or down caret (Android) to go back to the broadcast. Tap the screen to give Super Hearts. The new Super Hearts program is only available in the US to start, but Periscope says it will gradually expand around the world soon. Super Hearts are available on both iOS and Android. Tridence Facebook Page Author: Zac Hall...