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7865How are businesses going to excel in a consumer rebound economy in 2021, 2022, and beyond?
May 28,2021ByDAVID VEGA

How are businesses going to excel in a consumer rebound economy in 2021, 2022, and beyond?

How are businesses going to excel in a consumer rebound economy in 2021 and beyond? With increased digital investment, every business sector will need to buckle down how they capture all data and view their customer across all channels that will enable them to deliver a more convenient and personalized customer experience. General ad platforms alone like Facebook and Google Ads will not cut it. Next-generation businesses that will utilize a consumer experience in GeoFraming and Video content as an omnichannel (behavioral) consumer digital approach will be successful. Every Business and Brand must utilize all verticals in seizing the opportunity to merge their customers’ physical and digital footprints to create a more personalized and cohesive experience across all touchpoints. Learn more from video: Spear by Tridence Companies who invested heavily to shift their business and customers online now have a wealth of first-party customer information  If companies/brands can connect their valuable first-party data to their in-store experiences and solve consumers’ problems outside of their everyday digital devices, they have the opportunity to create a  “connected retail” experience in a memorable way, which will sustain the brand awareness and consumer culture. ⤵️ Learn More: www.tridence.com/ip-targeting...

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7841T-Mobile superbowl commercial banned from Tom Brandy and Rob Gronkowski
February 6,2021ByDAVID VEGA

T-Mobile superbowl commercial banned from Tom Brandy and Rob Gronkowski

A T-Mobile commercial featuring Tom Brady and Rob Gronkowski was “banned” from the Super Bowl, according to the company’s CEO. The minute-long ad features the former New England Patriots stars and offers a comedic alternative explanation for how they both ended up playing for the Tampa Bay Buccaneers this season. Spoiler alert: As with most cellphone ads, the joke hinges on signal quality. “I mean why would their ‘telco sponsor’ not want you to see this!!?” CEO Mike Sievert Tweeted, in what seems to be a reference to the NFL’s partnership with Verizon....

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7826End of the Year 2020 to New Year 2021 thoughts – David Vega, Ceo
December 31,2020ByDAVID VEGA

End of the Year 2020 to New Year 2021 thoughts – David Vega, Ceo

From End of the Year 2020 to New Year 2021 thoughts: 2020 – End of year remarks for Brands & Businesses: It’s excellent using social media channels that gained 100k+ followers and or 200k+ hearts/likes per post. But, are you converting this into sales? One should be getting roughly 8% – 10% from your followers. If not, you are wasting time and money. Hint: no one cares about the likes or followers counts, seriously, from the data reporting. Make sure you use your Hub (website) to gain customer contact, especially (email). Use what you own regarding data to retarget. 2021: As vaccines rollout, businesses will still be struggling for the next three quarters. Brands and Businesses should adapt to survive and replace old, outdated techniques with new and improved strategies to achieve maximum results, and go with agencies that offer (omnichannel) expertise with #affordable solutions. The one solution agency is no longer. One must be an #expert in multiple offerings with a technology-based approach to sustain client growth, like Tridence. Hint: Digital Marketing explosion will be on steroids for 2021. Even with browser platforms and mobile phone restrictions like (ios), we will be limiting retargeting data (ads) with permission user-based preferences (Samsung – android – coming soon). Online digital advertising needs to refocus and use a workaround for direct customer behavioral advertising. What is it? Cookieless based IP targeting and Tridence with its tech data partners leading the way. Ditch the current forms of cookie-based (pixel) online advertising (old way) and step into the future of personalized household IP Targeting (new way). Capture and send ads from localized demographics data from venues, businesses, and specific mapping areas. Advertise directly to your customer base and location. Tridence is a leader in technology solutions for digital marketing platforms for companies and brands. Re-Launching our new and improved IP Targeting CPM service delivery in January. Let’s chat to target your potential customers https://tridence.link/discovery-call. Conclusion: For the past 20+ years, I am not your cookie-cutter digital marketing company. We recognize each business has its own set of needs, budget, & goals. We tailor a 3 step approach to each partner: Build. Optimize. Scale. Let’s chat. https://tridence.link/discovery-call...

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