In a post to the Facebook blog on Wednesday, June 29, 2106, Facebook announced yet another update to their ever-changing News Feed algorithm. As much as Facebook has grown in the past years it has struggled to find a comfortable balance between its business/advertising sector and users. We've reported on the changes Facebook made to...
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Instagram released an update today that changes the experience for creators and users....
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The art of storytelling is changing in the digital age. The growing use of photos, videos, animations, and infographics has altered the way consumers act—and, as a result, the methods that marketers use to create and maintain customer engagement are undergoing a transformation. ARTICLE HIGHLIGHTS: Millennials “want a real and compelling story that avoid marketing...
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Social media has changed the way the world communicates. In the medical community, social media adoption has come with inevitable data breaches and ethical issues— many of which could have been avoided. In one recent case, a nurse at New York Presbyterian Hospital was fired from her job after she posted a photo to Instagram of...
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"Content Is King For Every Business". For better or for worse, Content in the Data World; is still King. Creating content isn’t just about finding stuff to fill up your blogs, newsletters, website or populate your Social Media Page's. It's about "Relevant and Engaging" content to fuel your marketing efforts, and in return let you...
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Creating Successful Event on Facebook With the release of Timeline earlier this year, Facebook has made lots of adjustments, both big and small, to its user experience. From cover photos to adopting a new storytelling approach, most of the new features have all been discussed thoroughly in the tech scene. However, there is one element of Facebook that has seen...
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Wednesday Gory Tip on Halloween: The Truth is – whatever 'tool' you use to communicate with your audience – it’s the way in which you 'use it' that matters most. Don't ponder each day that you need to be using every tool or network available ~ You don’t. Focus on the tools that allow you...
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A new report from Monetate, an e-commerce software firm, has found that email marketing is still driving more overall sales than social media efforts. Some of the key findings: • 2.49% of visitors from search engines buy something • 4.25% of visitors from email buy something • 0.59% percent of visitors from social media sites buy something That’s a big difference, but...
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Don’t you love it when companies listen to the requests of their customers? I do! And that’s exactly what happened this week with three social companies. Pinterest users wanted a better mobile experience: they got it. Yelp users wanted a better way to connect with friends: they got it. Instagram users wanted to better tell the story behind...
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Photographs are social media's hot content marketing format. Easy to take with any smartphone and/or other mobile device, photographs are fueling social media platform growth. Instagram, which recently passed the 80 million user mark, and to a lesser extent Pinterest, which has just under 20 million users, exemplify this trend. Even more important, consumers prefer photographs to engage with brands,...
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