6 Tips for Planning and Promoting a Successful Event on Facebook

Http://Www.facebook.com/Tridence
Tridence - Jacksovnille, Florida

Creating Successful Event on Facebook

With the release of Timeline earlier this year, Facebook has made lots of adjustments, both big and small, to its user experience. From cover photos to adopting a new storytelling approach, most of the new features have all been discussed thoroughly in the tech scene.

However, there is one element of Facebook that has seen extensive alterations, and can be a huge asset for businesses, that hasn’t gotten as much attention. That’s the suite of features known as Facebook Events.

Facebook has changed how members view their invites with the addition of a calendar view. The nuts and bolts of creating and promoting an event has changed as a result.

Here are a few suggestions, along with some tips and tricks, that can help make your event on Facebook more successful.

1. Be Short and Sweet Event On Facebook

One of the big changes to how events appear on Facebook is that members can now see their invites in calendar format. That means only three or four words of the name will show up on your Events page. If you’ve created an event with a long title that doesn’t easily convey what will be happening, your followers may simply gloss over it. Use a name that’s simple and direct.

Likewise, the description of your event should be concise. The text box for a description is only a few lines long before Facebook cuts it off, so you want as many of the essential details to appear immediately for your guests. If your description is longer than the visible space, your guests can click through to read the entire text, but you can’t guarantee that everyone will do so. If important details are buried at the end of your description, some people may not see them.

2. Pick an Evocative Photo

Facebook is a network that revolves around images. An event is just one more way to solidify your company’s visual signature. You can upload a photo up to 4MB, so you have some flexibility to create an image that’s large enough to include some detail. If you have a poster or promotional flier for the happening, that’s a great choice for your event photo. If you don’t have extensive resources in graphic design, then just stick with an image that prominently features your company’s logo.

3. Make Separate Event on Facebook for a Series

Some businesses may have an ongoing series of events, such as a concert tour with many stops. In this situation, it will be easier for you and your guests to create separate events for each occasion.

Especially in cases where your event might move to different venues, or even different cities, breaking out your events means you may be able to target the fans who would likely attend. Otherwise, telling a San Francisco resident about something happening in New York may just look like a useless invite to your Californian customer.

One exception might be when all of your events take place in the same location. If you are hosting a series of weekly classes or a contest with several rounds, it may be easiest to keep information consolidated so that guests may drop in and out of the dialog. You’ll have to make a judgement call about which approach makes the most sense for your brand and your event.

4. Advertise Wisely

Getting the word out about your event is key to building some buzz among your fan base. However, a constant barrage of posts asking people to attend can come across as desperate or annoying. Plan a general schedule for the time between the event’s creation and its actual date to make your announcements. Maintain a regular rate of posts tagging the event, then increase the frequency in the final days. You’ll rarely need to post about an event more than once a day.

Another important point is that event hosts can no longer send out messages to all of their guests. This used to be a major component of keeping people informed of updates or last-minute details. Instead, hosts must now rely on Wall posts for sharing that information. It does give your guests a centralized place to find out about goings on, but it also means that your official announcements can be pushed down by other posts. Just as you should be regular but reasonable with tagging the event, take the same approach to posting directly on the Wall.

5. Consider Facebook’s Promotion Feature

Just as brands have the option to promote a specific status, you can get into the nitty gritty of Facebook advertising to promote your events. This isn’t going to be the best fit for every business because it comes with some cost. For brands with a small or mid-sized audience to reach, the paid posts are probably not a good use of your resources. But for a large public event, this is an option to consider.

6. Devote Enough Resources to the Event

You know not to let a customer support inquiry go unanswered on your brand’s Page. The same holds true for any other Page related to your company, including an event. Make sure that your social media team keeps tabs on any notifications about the event. That means you’ll be able to answer questions, clarify details, and Like when people RSVP in a timely fashion. And since the Wall is so important now as a source of updates, you’ll want to be extra vigilant about moderating it. If you receive spam posts, you can hide or delete them.

The best approach for promoting event on facebook is to treat them as another place to demonstrate your commitment to your fans and your prowess in engaging your community base. The feature should just become a natural extension of your strategy on the network.

Author: Anna Washenko

More From Author

17515Mia Rosebud: The Pinnacle of Culinary Delight in Boca Raton
September 7,2023ByDAVID VEGA

Mia Rosebud: The Pinnacle of Culinary Delight in Boca Raton

Mia Rosebud stands tall as the latest jewel in the crown of the esteemed Rosebud Restaurants.  Situated at the prime location of 150 E Palmetto Park Rd in Boca Raton, Mia Rosebud promises to be a haven for locals and visitors, offering an exceptional dining experience that captures the heart and soul of Italian hospitality. A Legacy of Excellence: The Rosebud Restaurants The impressive legacy of the Rosebud Restaurants backs Mia Rosebud. Renowned for their consistent quality, innovative dishes, and impeccable service, these restaurants have graced the culinary scene for years. Their commitment to pushing boundaries ensures that every dining venture is unique. The Inspiration Behind Mia Rosebud The inception of Mia Rosebud is rooted in a desire to fuse timeless culinary techniques with modern-day flavors. This synergy births a menu that appeals to both the traditionalist and the contemporary food enthusiast. An Ode to Fresh Ingredients Mia Rosebud pays tribute to the importance of fresh, locally sourced ingredients. Collaborating with local farmers and producers ensures that every dish narrates a tale of authenticity and freshness. Ambiance: A Symphony of Comfort and Elegance Walking into Mia Rosebud is an immersion into a world of tasteful luxury. The decor balances comfort and sophistication, making every visit a memorable journey. Mia Rosebud's Signature Dishes While every dish at Mia Rosebud stands out, specific signature offerings have earned rave reviews: A Wine List Second to None A meal at Mia Rosebud is incomplete without exploring their curated wine list. With choices from the finest vineyards across the globe, there's a pairing for every dish and palate. Why Mia Rosebud is the Choice for Celebrations With a blend of fine dining, an enchanting ambience, and world-class service, Mia Rosebud is the venue of choice for life's celebrations. Whether it's an intimate dinner or a grand event, Mia Rosebud promises moments that linger. Sustainability at Its Core Mia Rosebud is not just about culinary excellence. The restaurant is committed to sustainable practices, ensuring minimal environmental impact and fostering community growth. Community Engagement An advocate for giving back, Mia Rosebud actively engages in community welfare initiatives. Their collaboration with local artisans, farmers, and initiatives underlines their dedication to Boca Raton's progress. Book Your Experience An evening at Mia Rosebud isn't just a meal; it's an experience. Book your table today and indulge in a culinary journey that promises to be unforgettable. Are you looking to make an announcement about your brand's release? Get in touch with Tridence. Your local leader in Digital Marketing and Brand identity....

Read More
8214YouTube includes NFTs and Web3 in new creator tools – Metaverse
June 28,2022Bytridence

YouTube includes NFTs and Web3 in new creator tools – Metaverse

NFTs and Web3 Updates Google LLC-owned video-sharing giant YouTube said Thursday it's considering web3 technologies such as nonfungible tokens and blockchain to help enhance the relationships between creators and their fans and develop new experiences. How Do NFTs and Web3 Work? "Web3 opens up new opportunities for creators," Neal Mohan, chief product officer at YouTube, said in a blog post. "We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they'll be able to collaborate on new projects and make money in ways not previously possible." An NFT is a type of blockchain asset that can represent a virtual item such as artwork, music, video, or even a ticket. What makes NFTs worthwhile is that they are unique and can be bought, sold, and traded. As a result, YouTube creators could use them to produce additional revenue streams related to their YouTube videos, turn their videos themselves into NFTs, and sell them to their fans to create deeper relationships. The company didn't clarify whether NFT ownership would conflict with copyright law. Buying an NFT establishes ownership of a specific digital asset and provides a public record of each transaction involving the asset. It doesn't transfer copyright from the original owner to the buyer. What can one expect? YouTube will add features that mirror competing platforms like NFTS and Web3. It will monetize Shorts, the short-form video platform similar to TikTok and Instagram Reels. For example, creators will reply to comments with short videos, a feature widely used on TikTok to engage with viewers directly. In addition, YouTube is adding live streaming features, further competing with Twitch. The company will launch collaborative live streaming so creators can go live together. The platform is also testing giving paid memberships as gifts. Let the Metaverse wars continue....

Read More
8010YouTube includes NFTs and Web3 in new creator tools – Metaverse
February 14,2022ByDAVID VEGA

YouTube includes NFTs and Web3 in new creator tools – Metaverse

Google LLC-owned video-sharing giant YouTube said Thursday it's considering web3 technologies such as nonfungible tokens and blockchain to help enhance the relationships between creators and their fans and develop new experiences. "Web3 opens up new opportunities for creators," Neal Mohan, chief product officer at YouTube, said in a blog post. "We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they'll be able to collaborate on new projects and make money in ways not previously possible." An NFT is a type of blockchain asset that can represent a virtual item such as artwork, music, video, or even a ticket. What makes NFTs worthwhile is that they are unique and can be bought, sold, and traded. As a result, YouTube creators could use them to produce additional revenue streams related to their YouTube videos, turn their videos themselves into NFTs, and sell them to their fans to create deeper relationships. The company didn't clarify whether NFT ownership would conflict with copyright law. Buying an NFT establishes ownership of a specific digital asset and provides a public record of each transaction involving the asset. It doesn't transfer copyright from the original owner to the buyer. What can one expect? YouTube will be adding features that mirror competing platforms. It will monetize Shorts, the short-form video platform similar to TikTok and Instagram Reels. For example, creators will reply to comments with short videos, a feature widely used on TikTok to engage with viewers directly. In addition, YouTube is adding live streaming features, further competing with Twitch. The company will launch collaborative live streaming so creators can go live together. The platform is also testing giving paid memberships as gifts. Let the Metaverse wars continue....

Read More
8009ConsenSys announced the acquisition of MyCrypto
February 8,2022ByDAVID VEGA

ConsenSys announced the acquisition of MyCrypto

ConsenSys Acquires MyCrypto to Strengthen MetaMask Partnership and Enhance Web3 Experiences. MyCrypto To MetaMask MetaMask and MyCrypto will be combining their efforts under a shared banner to improve the security of all the products further and create a cohesive user experience across desktop, mobile, extension, and browser wallets. MyCrypto and MetaMask have been working together in the Ethereum space since 2017 MetaMask implemented MyCrypto’s scam blocklist (known as CryptoScamDB) to protect MetaMask users from visiting known scam URLs. Dan Finlay, co-founder of MetaMask, said: “MyCrypto has consistently been one of the most reliable and inter-compatible wallets in Ethereum, often shipping cutting-edge Ethereum features ahead of other wallets, while MetaMask has focused on general-purpose dapp interactions. With our talents combined, and our strong sense of shared ethics and goals for this ecosystem, I think we’ll be able to provide a wallet experience that is much more able to help users make the best decisions through this rapidly evolving Web3 wallet landscape.” MyCrypto is an open-source interface that allows you to manage your Ethereum accounts in a safe and accessible environment. Developed by and for the community since 2015 About MyCrypto MyCrypto is an open-source interface that allows you to manage your Ethereum accounts in a safe and accessible environment. Developed by and for the community since 2015, we’re focused on building awesome products that put the power in people’s hands. For more information, please visit https://www.mycrypto.com....

Read More
8006Frozen Theatre Chicago Review
December 31,2021ByDAVID VEGA

Frozen Theatre Chicago Review

The glitz, the glamor, and the icicles are back! Disney’s “Frozen,” the Broadway hit musical, has returned to the Cadillac Palace Theatre for a limited ten-week engagement. Highly Recommend as we follow the lives of Elsa and Anna, who are heirs to the throne, with Elsa having a peculiar gift: the ability to create a frozen world of sparkling crystal. Many know how Disney’s Frozen took the box office by storm, and it’s clear sitting in the theater that audience members of all ages are excited to see the piece come to life. From kids, all dressed up and parents singing along. If you are a Disney fan, this musical was made for you. The Tony-nominated musical adaptation of the hit movie follows Elsa (Caroline Bowman) as she navigates, hiding her magical ice powers amid her coronation. When things go astray and her mystical magic is revealed, she runs off into the mountains to keep everyone safe – or so she thinks. With Arendelle suddenly under snow and the threat of permanent winter, her younger sister Anna (Marina Konodo) sets out to find Elsa to save their kingdom. This is where the story unfolds. Also in this musical are other favorite characters from the film: Kristoff (Mason Reeves), Olaf (F. Michael Haynie), Hans (Austin Colby), and of course, Sven (a combination of puppetry and acrobatic talents portrayed by Evan Strand and Colin Baja). This alone makes the magical experience full circle. Frozen is full of joy, and the eye-popping scenic design touches elicit uproars of laughter and applause. Standout performances and jaw-dropping special effects full of magic and flare make Disney’s Frozen a night to remember. Now, For the critical part, some songs needed a bit more clarity from the characters as a few of their pitches were off, but this is what makes live theatre awesome. Secondly, for all its glitz and girl power, l thought this magical show lacked some of the (human connect) warm connection found between Actors in other Disney musicals for the stage production. Overall, This is especially a top pick for those who first experienced this story as the original Disney film. Rating: 3.5 out of 4 Runtime: 2 hours and 15 minutes, with one intermission. Tickets range from $33 – $179, plus a select number of premium tickets are available. Buy Tickets: https://www.broadwayinchicago.com/show/disneys-frozen/ Tridence Supports the Arts....

Read More
Skip to content