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7879Apple Phone Products:  electromagnetic fields might interfere with medical devices. 
June 29,2021ByDAVID VEGA

Apple Phone Products: electromagnetic fields might interfere with medical devices. 

Apple acknowledged after the pressure that under certain conditions, magnets and electromagnetic fields might interfere with medical devices.  Recently, a study by the American Heart Association examined the impact of an iPhone 12 Pro Max on a larger scale with various devices, finding that several of those tested had “magnetic susceptibility.” The detailed list of Apple products, which Apple notes contain magnets, that the company says should be kept at a safe distance from your medical device is listed below. AirPods and charging cases AirPods and Charging Case AirPods and Wireless Charging Case AirPods Pro and Wireless Charging Case AirPods Max and Smart Case Apple Watch and accessories Apple Watch Apple Watch bands with magnets Apple Watch magnetic charging accessories HomePod HomePod HomePod mini iPad and accessories iPad iPad mini iPad Air iPad Pro iPad Smart Covers and Smart Folios iPad Smart Keyboard and Smart Keyboard Folio Magic Keyboard for iPad iPhone and MagSafe accessories iPhone 12 models MagSafe accessories Mac and accessories Mac mini Mac Pro MacBook Air MacBook Pro iMac Apple Pro Display XDR Beats Beats Flex Beats X PowerBeats Pro UrBeats3 These aren’t the only Apple products that contain magnets, though. The company said that certain other Apple products contain magnets, but that those are unlikely to interfere with medical devices. Users can find out more information on these other products in Apple’s user guides for its products. Note: they have not released the offical iPhone 12 lineup to list yet. “To avoid any potential interactions with these types of medical devices, keep your Apple product a safe distance away from your medical device (more than 6 inches / 15 cm apart or more than 12 inches / 30 cm apart if wirelessly charging),” Apple said. “Consult with your physician and your device manufacturer for specific guidelines.” Stay safe. Stay Healthy....

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7819Apple iOS 14: How It Impacts the App Industry?
December 17,2020ByDAVID VEGA

Apple iOS 14: How It Impacts the App Industry?

Start preparing for the impact of Apple iOS 14 changes. The absence of an IDFA will hit ad campaigns hard because advertisers will be driving blind. Now, some small Digital Marketing exclusive shops will be out of business. After all, there’s an absence of user data essential for optimal advertising. Advertisers will not be able to optimize their campaigns and target users based on behavior, control a campaign’s recency or develop retargeting campaigns. Apple has announced iOS 14 to impact how we receive and process events from tools like Facebook. Once these changes take effect, website domains currently sending events will be initially configured by Facebook to send no more than eight default events per domain. Any ad sets optimizing for events outside of this new event limit will be paused. Learning about these changes and preparing for them can help you prevent your ad sets from being co-paused and may help you minimize any adverse effects on your campaigns’ performance. What will this impact directly? Attribution will be harder; obviously, frequency capping and retargeting will be off the table as we know them. Advertisers impacted in two main areas: Ad Retargeting – Any retargeting to users (based on device-level targeting) will no longer work for users that have opted out of sharing their IDFA. Platforms like Google and Facebook have other deterministic variables to identify devices (email, phone number). Still, other programmatic platforms that don’t have such deterministic ID graph information are likely to see a reduction in targetable audiences. Ad Measurement – Mobile Measurement Partners (MMPs) built its measurement and fraud capabilities around the IDFA identifier. While Apple has announced a replacement API (SKAdNetwork) that will allow for conversion data to be passed back at the campaign level, we’re still going to see a reduction in the fidelity of data that MPPs have to identify fraud and performance across mobile campaigns.  Wrapping up: What to do? “First-party data is still king, specifically email database. Industry advice to all advertisers is to start the process of creating a usable identity graph of customers and prospects with an email address and/or phone numbers as your primary key to ensure your business/organization can continue to market on a 1 to 1 level across ad products.” The IDFA “opt-in” functionality in iOS 14 represents the most significant shift in the mobile advertising industry to date. It’s going to change how apps spend money and make money fundamentally. The future belongs to apps and companies that provide real value to users because the value exchange we’ve always discussed with consumers will now be front and center. From a publisher perspective, it means we have to work on our 1st party data more so we can leverage it effectively. Brands that directly relate to customers and deliver excellent customer experiences should have no problem adapting to the changes announced. Brands and Businesses that are looking for Digital Marketing help and need implementing changes in Paid advertising (PPC)? Let’s connect. https://www.tridence.com/digital-marketing-strategy...

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7685How to clear your iPhone’s storage space for iOS 11
September 19,2017ByDAVID VEGA

How to clear your iPhone’s storage space for iOS 11

iOS 11, the latest version of Apple’s mobile operating system, is rolling out on Tuesday, and it’s bringing with it a bunch of new and improved features. There you are, pent up with anticipation of upgrading to the new iOS 11 when BAM! You’re hit with a “Not enough storage” notification on your iPhone or iPad. A full iPhone is less common these days than it used to be when Apple offered iPhones with a pathetic 16GB of storage. But even if you have a 32, 64, 128, or even a 256GB iPhone, those apps and photos/4K videos can sure pile up pretty fast. If you get the infamous “Not enough storage” notification when you’re trying to upgrade to iOS 11, check out what you can do to free up some space: 1. Try upgrading to iOS 11 by connecting your iPhone to your computer and using iTunes. Using iTunes to upgrade to the new iOS uses up less space than installing it straight from your iPhone. Open iTunes > click the small iPhone symbol towards the top left > then click Check for Update. If the update is available, go ahead and update to iOS 11. 2. If that doesn’t work, you’ll have to free up space on your iPhone. See which apps are using up the most space and decide which ones you can delete. 3. If you haven’t already, download Google Photos to store all your photos in the cloud, then delete them all from your phone. Google This is a must for anyone who often runs out of space on their iPhones. Google Photos offers free and unlimited storage of all your photos and videos taken with your iPhone. Once you upload all your photos to Google Photos, you can delete all those that are in your iPhone’s storage by tapping the settings button (three horizontal lines on the top left of the app), then tapping “Free up space.” Don’t worry, all your photos will be available from the cloud as long as you have a data connection, and you can access them from any device where you can log in to your Google account. 4. Delete social media apps that are taking up a bunch of storage space, then re-install them (and sign back in). Social media apps like Facebook and Snapchat pile up a bunch of extra data over time that doesn’t really affect the app’s experience or performance. Unfortunately, the only way to get rid of that extra data is by deleting the app altogether, then re-installing the app and signing back in. 5. People who like to store their music on their phones won’t like it, but they may have to consider a music streaming service if their iPhone storage keeps filling up. Apple Those who store music files on their phones are pretty stubborn. Yet, the reality is that you’ll have to at least consider a music streaming service like Spotify or Apple Music if your iPhone keeps running out of storage. 6. Delete messages in your messaging apps. Messages in your various messaging apps can take up a surprising amount of space if they contain a lot of GIFs, photos, audio recording, or videos. Go through your messages and start deleting those you don’t mind getting rid of. You can save photos or videos by saving them to your iPhone’s Photo Gallery, then opening the Google Photos app to upload them to Google Photos. 7. Make your iPhone delete messages automatically after 30 days. iPhones are set to keep your messages forever, and they can also take up a lot of space with photos and videos. You can make your iPhone delete messages 30 days after the last message was sent or received automatically by going into Settings > Messages > Keep Messages > set to 30 days. 8. Try some weird tricks we found that help clear up storage space on your iPhone. You can try the iPhone backup and restore method with iTunes to free up some random storage space on your iPhone that you didn’t know you had. I freed up six gigabytes of storage using this method. One note about this method: I’ve had some trouble using this method recently, as iTunes keeps telling me my computer doesn’t have enough storage to restore my iPhone’s backup. That seems highly unlikely, as I have over 250GB of free storage on my computer. Perhaps you’ll have better luck with this method. Author:  Antonio Villas-Boas  ...

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7678SAYING GOODBYE TO IPOD, THANKS FOR ALL THE TUNES
July 28,2017ByDAVID VEGA

SAYING GOODBYE TO IPOD, THANKS FOR ALL THE TUNES

Today officially marks the end of Apple’s era of standalone music players. After nearly 16 years on the market, Apple quietly pulled the iPod Nano out of its virtual stores today. The iPods were with a full generation of users like myself. Some could argue that the iPod killed the album, making playlists and the Shuffle Mode primary methods of listening. Not too mention, It definitely helped kill the paid-for music industry. Who can remember Apple first iPod commercial in (2001): Aww, the memories. More likely, you’ll just stick with your phone, which represents the present and future of how you and we listen to music. So good bye my little nano as you meet the Walkman in the afterlife. David Vega, Jacksonville, FL. | Chicago, IL....

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