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7877Walmart is rolling out its plan and testing cashier-less stores
June 17,2021ByDAVID VEGA

Walmart is rolling out its plan and testing cashier-less stores

Brands . Featured . social media

A world without traditional checkout lanes might not be such a farfetched idea anymore. Walmart is rolling out its plan and testing the cashier-less store right now. Cashiers are being replaced as ‘hosts.’ It’s a move towards the future of the American multinational retail chain. In the new layout, all 34 registers are always open. There is no such thing as opening or closing a lane, so adapting to changing traffic patterns is much easier. It’s also easy to maintain a safe social distance within the open area because there’s plenty of room to maneuver. On average, it takes 40 hours of cashier training to operate a register. With the new layout, the training takes less than a day, so Hosts can start helping customers much faster. This is the latest in moves from Walmart to adjust to the pandemic and improve its shopping experience. In addition, the retail chain announced that it would streamline its apps to make online shopping more simple for users....

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7865How are businesses going to excel in a consumer rebound economy in 2021, 2022, and beyond?
May 28,2021ByDAVID VEGA

How are businesses going to excel in a consumer rebound economy in 2021, 2022, and beyond?

Brands . Featured . social media

How are businesses going to excel in a consumer rebound economy in 2021 and beyond? With increased digital investment, every business sector will need to buckle down how they capture all data and view their customer across all channels that will enable them to deliver a more convenient and personalized customer experience. General ad platforms alone like Facebook and Google Ads will not cut it. Next-generation businesses that will utilize a consumer experience in GeoFraming and Video content as an omnichannel (behavioral) consumer digital approach will be successful. Every Business and Brand must utilize all verticals in seizing the opportunity to merge their customers’ physical and digital footprints to create a more personalized and cohesive experience across all touchpoints. Learn more from video: Spear by Tridence Companies who invested heavily to shift their business and customers online now have a wealth of first-party customer information  If companies/brands can connect their valuable first-party data to their in-store experiences and solve consumers’ problems outside of their everyday digital devices, they have the opportunity to create a  “connected retail” experience in a memorable way, which will sustain the brand awareness and consumer culture. ⤵️ Learn More: www.tridence.com/ip-targeting...

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7850AS IF! The 90s Fest™, the raddest event in Northeast Florida
April 8,2021ByDAVID VEGA

AS IF! The 90s Fest™, the raddest event in Northeast Florida

Brands . social media . Travel

On May 15, 2021 Ancient City Entertainment presents AS IF! The 90s Fest™, the raddest event northeast Florida has ever experienced. Come party with us like it’s 1996 from Noon to 9 p.m. on Francis Field in downtown St. Augustine. The event features a DOUBLE HEADLINER: COOLIO and Ken & Drew of Sister Hazel who are ready to get jiggy with ya! As If! 90s Fest™ is bringing you a full-day concert line up with the most fantabulous music from the end of the last century. So polish up on your Roger Rabbit and your Cabbage Patch Kid, and be prepared to break out all of your favorite dance moves. Plus, spend the whole day jamming to all of your favorite 90s tunes with the full concert line-up of regional musicians such as Spider Monkey, RAMONA + the RIOT, The Space Heaters, NKO Nerd Kill Overdrive, Bad Dog Mama, Chillula, Sailor Jane & The Swell Acoustics as well as Salt and Pine. This family-friendly event is an action-packed day filled with an all-day concert line-up, vendors, food trucks, a slime zone, a 24-foot water slide, a fly photo booth, silent auction and DUH… a celebration of all things 90s. Tickets: ⤵️ https://www.eventbrite.com/e/as-if-north-florida-90s-fest-tickets-93202682733...

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7819Apple iOS 14: How It Impacts the App Industry?
December 17,2020ByDAVID VEGA

Apple iOS 14: How It Impacts the App Industry?

Brands . social media

Start preparing for the impact of Apple iOS 14 changes. The absence of an IDFA will hit ad campaigns hard because advertisers will be driving blind. Now, some small Digital Marketing exclusive shops will be out of business. After all, there’s an absence of user data essential for optimal advertising. Advertisers will not be able to optimize their campaigns and target users based on behavior, control a campaign’s recency or develop retargeting campaigns. Apple has announced iOS 14 to impact how we receive and process events from tools like Facebook. Once these changes take effect, website domains currently sending events will be initially configured by Facebook to send no more than eight default events per domain. Any ad sets optimizing for events outside of this new event limit will be paused. Learning about these changes and preparing for them can help you prevent your ad sets from being co-paused and may help you minimize any adverse effects on your campaigns’ performance. What will this impact directly? Attribution will be harder; obviously, frequency capping and retargeting will be off the table as we know them. Advertisers impacted in two main areas: Ad Retargeting – Any retargeting to users (based on device-level targeting) will no longer work for users that have opted out of sharing their IDFA. Platforms like Google and Facebook have other deterministic variables to identify devices (email, phone number). Still, other programmatic platforms that don’t have such deterministic ID graph information are likely to see a reduction in targetable audiences. Ad Measurement – Mobile Measurement Partners (MMPs) built its measurement and fraud capabilities around the IDFA identifier. While Apple has announced a replacement API (SKAdNetwork) that will allow for conversion data to be passed back at the campaign level, we’re still going to see a reduction in the fidelity of data that MPPs have to identify fraud and performance across mobile campaigns.  Wrapping up: What to do? “First-party data is still king, specifically email database. Industry advice to all advertisers is to start the process of creating a usable identity graph of customers and prospects with an email address and/or phone numbers as your primary key to ensure your business/organization can continue to market on a 1 to 1 level across ad products.” The IDFA “opt-in” functionality in iOS 14 represents the most significant shift in the mobile advertising industry to date. It’s going to change how apps spend money and make money fundamentally. The future belongs to apps and companies that provide real value to users because the value exchange we’ve always discussed with consumers will now be front and center. From a publisher perspective, it means we have to work on our 1st party data more so we can leverage it effectively. Brands that directly relate to customers and deliver excellent customer experiences should have no problem adapting to the changes announced. Brands and Businesses that are looking for Digital Marketing help and need implementing changes in Paid advertising (PPC)? Let’s connect. https://www.tridence.com/digital-marketing-strategy...

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