January 23,2021ByDAVID VEGA
HOW CAN YOU ADVERTISE SMARTER IN 2021 and Beyond?
IN 2021, WE’LL SAY GOODBYE TO 3RD PARTY COOKIES. With immediate changes to iOS/macOS tracking and upcoming changes across other web browsers (Safari, Chrome, Firefox, etc.), the advertising industry faces a significant change. Existing advertising tactics will stop working. But Here is the Good news, The Spear by Tridence, along with its Data Partner’s proprietary First-Party solution, works regardless of cookies so that you can rest assure your targeting is always accurate. Tridence is a unique combination of strategy and creativity. Left Brains and Right Brains. Technology and Humanity. We listen, learn your business, and outfit you with cutting-edge web technology, targeted social media, and insightful creatives to achieve valuable and measurable results every step of the way. 20+ years helping Businesses & Brands. Review 10 predictions about the future of Advertising in digital marketing below. ⬇️ Many physical businesses have shut down during the pandemic. The first step for any business would be to retain existing customers, stabilize the business, and reach out to new customers. That is where digital marketing steps in. 10 predictions about the future of Advertising in digital marketing: 1. IP-Targeted (GeoFencing) Marketing & Personalization – this market (geofencing) is set to grow to $2.4 billion by 2023 – along with the rise of mobile. Brands and Businesses will start to practice marketing personalization for better results. As permission-based apps and browsers start to block data, successful Businesses and Brands will use IP-Targeting and hyper-local (geofencing) companies (like Tridence), That Help You Reach Your Audience & Target Local Customers That Matters! 100% Cookie-Free IP Targeting & Device Targeting. One of the key measurements is Proximity Targeting. Proximity Targeting is a geomarketing technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest. This is done by defining a Target radius around a specific location. A target area is defined as, say, within a mile of a restaurant. When users enter or leave this area, they receive a push notification, text message, or another form of Ad marketing communication. In today’s world, combining traditional marketing and digital advertising is the best way to get in front of thousands of customers fast and easy. IP targeting takes digital advertising to the next level. Now, you can direct your marketing to exactly the right customer in the right place at the right time, wherever they are. 2. Artificial Intelligence – If you didn’t know already, AI has made its way into the mainstream and has taken over many iterative tasks, and helped realign focus on strategies at a granular level. AI can analyze consumer behavior and search patterns and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Artificial intelligence will soon be the driving force behind many services, and, currently, we already see it implemented in such areas as 1) Basic communication, 2) Product recommendations, 3) Content creation, 4) Email personalization, 5) E-commerce transactions. 3. Chatbots – Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Surveys show that: 1) Chatbots will power 85% of customer service by the end of 2021, 2) The top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%). Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work. 4. Video marketing – Video marketing is one of, if not the, most important marketing trends today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2021: 70% of consumers say that they have shared a brand’s video72% of businesses say that video has improved their conversion rate52% of consumers say that watching product videos makes them more confident in online purchase decisions65% of executives visit the marketer’s website and 39% call a vendor after viewing a video Video is by far the most popular way customers want to learn about new products: And don’t just think YouTube. There are plenty of ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram, Twitter, or LinkedIn. 5. Content Marketing – Content Marketing Continues to Dominate SEO, but must be adopted with SEO schemes to reach the benefit. “Even amid all the innovation, content marketing remains a reliable, powerful way to attract new customers to your site and build relationships with them in real, quantifiable ways that deliver long-term value for your business.” Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. In today’s world, Content marketing is a method that drives traffic to your site using multimedia content to generate leads and build relationships with prospects. Note: A successful content strategy is carefully created, documented, and executed without deviation. Yet many marketers still don’t have a content strategy at all — or don’t have a documented strategy, believing that a vague idea of where they’re heading will suffice. In this competitive era, it won’t. Suggestion: Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative, and/or entertaining to your audience. Just because it’s something you want to write or shoot doesn’t mean it’s something they want to read or watch. 6. SEO (Search Engine Optimization) – Successful businesses understand that SEO is still an integral part of your online digital strategy. In the medium to long run, it will save you thousands...
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