Tip: Pinterest users – Get the Pinterest’s new weekly email digest which will let you know which of your pins was most popular. The newsletter displays a few popular boards, pins from friends, and your most popular pins of the week — a feature that will be useful for brands and marketeers. www.facebook.com/tridence...
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Facebook Removes FBML FBML apps will no longer work on Platform. The “FBML Removal” migration will appear and will be enabled for all apps. It will be possible to disable the migration, thereby re-enabling FBML, until July 5, 2012 when the migration and all FBML endpoints will be removed completely. XMPP Connections must be done over TLS Apps connecting to Facebook’s XMPP service will be required to use STARTTLS for all connections. We will start rejecting unencrypted connections. Tridence FB Page...
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Is Google+ Dead? See Why Major Brands Are Abandoning It for Pinterest’s Explosive Growth! Though Traffic From Marketers and Users Is Light, Google Doubles Down on Investment Google+ launched brand pages six months ago, introducing new social lingo, including “hangouts,” “circles” and “+1s.” But strike up a conversation with a digital marketer these days, and talk of “+1s” has been replaced by that of “pins.” Rather than challenge Facebook and Twitter for mindshare, Google is a distant fourth to Pinterest, with its “pin it” button now appearing alongside Facebook, Twitter and email buttons on prime web real-estate such as eBay and Amazon product pages. Even the platform’s “best” brands haven’t put a ton of effort into building out the pages. Nissan, for example, was lauded late last year for having one of the best new Google+ brand pages, even down to the animated GIF in its header image that gives the illusion of a car speeding by. Nearly 424,000 users have added the page to their “circles” (Google+ lingo for following a person or brand) and yet Nissan’s agency decided early on not to invest in developing content specifically for the page, which mostly contains re-purposed content from Facebook. “The bottom line was that it was pretty bleak in its traffic,” said Brandon Kleinman, director of social media and strategy at TBWA/Chiat/Day. The broad consensus is that Google+ is an empty city where the masses go to set up a profile but then seldom return. Still, Google is continuing to double down on the investment from both a product and a marketing standpoint. It has rolled out seven unique TV spots to promote the platform since December, according to Ace Metrix, which tracks and evaluates ad creative and, earlier this month, launched an iPhone app and the ability for any user to set up a “hangout on air” to broadcast video chats to an unlimited audience. There’s evidence of some — if not exactly Facebook-size — engagement. According to an analysis by the analytics firm Simply Measured, 64 of the top 100 global brands named by Interbrand in 2011 have Google+ pages, up from 61 when the platform was a month old in December. It found that 22 brands have been added to circles by more than 100,000 users, up from zero in December. Google is touting successes such as that of the Cadbury U.K. page, which organized three hangouts on air in March and saw its follower base grow by 150,000 afterward, according to a case study published by Google. But there are also brands, such as Pizza Hut, Visa and Heineken, which have created pages but haven’t posted anything since. Christian Oestlien, Google’s social-advertising lead. Avi Savar, founding partner at the social-media agency Big Fuel, said there’s a widely held notion that Google+ users skew male and technology-savvy, which means having a presence on the platform is useful for consumer-electronics brands such as Samsung and T-Mobile. Such companies could potentially research which aspects of a device resonate with their niche audiences before bringing it to market, for example. “It’s a good place to do some community outreach and focus grouping, and to get insights from a specific type of demo,” Mr. Savar said. “Outside of that, I don’t find too much value for a brand to spend time, energy and resources there.” The latest official report from Google said more than 100 million people have been active on Google+ in the past 30 days, but that number includes people who’ve set up Google+ accounts and then visited another “socially enhanced” part of Google, such as search pages or YouTube. ComScore data paint a less rosy picture, showing that the average Google+ user spends three minutes on the platform every month, compared to 405 minutes for Facebook users. The average time spent by each Pinterest user per month is 50 minutes, per ComScore. But Google’s social-advertising lead, Christian Oestlien, says that third-party projections of adoption and engagement are off the mark, and he’s bullish about the platform’s continued growth. Mr. Oestlien also pointed out that there are carrots for brands to develop robust Google+ communities, both in increased search visibility and clicks on ads. Advertisers can link their pages to their AdWords accounts to create a social layer within ads that can show friends on the platform who have recommended the brand. “Taking social and being able to apply it at the moment of commercial relevance is incredibly powerful to our advertisers who spend thousands, if not millions, of dollars on Google on a quarterly basis,” said Mr. Oestlien. He said ads with social context are seeing 5% to 10% higher click-through rates. Even before the launch of brand pages, there was a notion held by some marketers that ignoring the platform could jeopardize their search rankings, since Google could one day reset its search algorithm to give considerable weight to signals from Google+. While that hasn’t happened, there’s evidence that Google+ is beginning to have an impact on paid search. According to Chris Copeland, CEO of Group M Next, his team has started seeing examples of high-priced keywords that would typically fetch anywhere from $6 to $15 per click retrieving Google+ listings instead of paid ads. “If investing in and building a Google+ community offsets paid media, brands will respond to that,” said Mr. Copeland, who sees the emerging pattern as evidence of Google’s commitment to its social network, since it’s leaving money on the table to reward advertisers for Google+ activity. “They’re in essence forgoing a quarter-million a year off of one term,” he said. By: Cotton Delo...
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How Google Panda 3.3 has effected SEO? The last couple of weeks I’ve been blogging quite heavily on social media which I’m a big believer in. Why am I such a big believer you may ask? Well the answer for me is the simple fact that social media is relatively cheap and easy to implement in order to get a large amount of traffic to your website. Not just that, it’s great for your brand awareness and reputation management. However in the last week it’s become even more apparent why social media is becoming increasingly more important as part of your marketing strategy. You see what has happened in the last week has been massive in the search engine optimization world which is what I wanted to talk about today. Google has made some massive changes to its algorithm via Panda 3.3 and now has started penalizing websites for having spammy or unnatural back links. There always use to be a hot debate on whether you got penalized for having unnatural or spammy back links to your website. The argument being “well if you got penalized for having certain back links, then you could easily build back links to your competitor websites and get them banned.” Well this almost looks like this is the case. If you relied on SEO as your primary source of bringing traffic to your website, then you would be stuffed. That’s why you need to focus some of your efforts into social media marketing. Most of the SEO specialists I’ve spoken to and confirmed with have also suggested that Google are now penalizing sites for bad back links. Having a look around the Internet, more and more people are getting the following message from Google in their webmaster tools account: We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results. If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team Wow!! Moreover in the last week, one of the biggest paid blog networks out there has had all their blogs de-indexed by Google. They have now shut down. The network – Build My Rank. This network is one of the strictest blog networks out there when it came to submitting content with your back links in them. It had to be unique content or well spun content (not poorly spun content that was not human readable) with no grammar and spelling mistakes. Build My Rank did not want to leave any footprint for Google to catch them out. Unfortunately they did. Now Google are after Authority Link Network as well having de-indexed thousands of blogs in that network. I believe it won’t be long before Google de-indexes all the blogs in ALN. So the big G are cracking down hard on people trying to game the system. This now begs the question is SEO dead? Will it still be viable in 6 months time? I still believe there is a place for SEO but it’s definitely now becoming harder to rank websites higher. So below I’ve listed some of my tips on getting your website to the top of Google: Create quality content – I’ve mentioned this many a time and it will never change. Content is king. Produce quality content that helps users and create it regularly! Keep your site content fresh with new content added continuously. Get natural back links – linked in to my point above, by creating quality content other websites will naturally link to your website. Social media – you need social proof for your website period. Once again linked in to point 1, create content that creates a buzz. Get people tweeting your content, liking it on Facebook, sharing on Google+ or pinning it on Pinterest. Google are using social signals more and more to determine the value and rankings of websites. Link diversity – get a variety of links from different sources such as article submissions, social bookmarking, wiki submissions, press releases, RSS feeds, forum profiles etc. The more your link profile is diverse, the better it is in Google’s eyes. Do not put all your back links in one basket. For example, imagine your only source of back links was from Build My Rank and you got hit by Google, compared with someone who also had Build My Rank back links but also had back links from a multitude of other sources. The latter will still be fine. Guest posts- always great to write posts for others and also get them to write posts for you. Guest blogging is great also for your brand awareness. Anchor text diversity – don’t create links to your website all using the same anchor text which is your keyword. This looks so unnatural. Mix it up – use different keywords and variations of keywords. Include anchor text keywords such as “click here” and “here”. Use a fast and reliable website hosting company – Google looks at page load times and bounce rates as metrics in ranking your website. So make sure your website is quick upon loading and you direct your website visitors as soon as they view your web page. If you use wordpress, you can use a caching plugin to improve the loading speed of your website. If you stick to the above tips, you will be fine. Also your website visitors will also be happy...
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Branding For Social Media Age To get a better idea of how US consumers are interacting with brands in the social media space, review this graph below: Source: AYTM Market Research...
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61% of cell phone users won’t return to a site that isn’t specially adapted to mobile devices. This figure demonstrates just how important it is that your business be optimized for Smartphones and tablets. In this report, you’ll find 5 tips for promoting your mobile site purchases. Optimized Smartphones and Tablets By Following the given Steps: 1) Site must be accessible To improve your online presence, make sure your site supports all current mobile devices (computers, iPhone, iPad, etc). Your site must integrate operating systems used on these devices: iOS, Android, BlackBerry, and Windows. 2) Loads in less than 3 seconds Almost 50% of cell phone users will wait only 5 seconds before abandoning visiting a site. Remember, mobile consumers are often in a hurry and become frustrated when they can’t complete a task quickly. Verify that your site takes less than 3 seconds to load! Since it takes longer to load a site on a cell phone, consider reducing your pages. Only keep images necessary for understanding your offer. 3) Simple and user-friendly interface The specificities of the phone influence cell phone user behavior. The smaller screen-size and navigation system (mostly tactile) unique to cell phones makes navigation difficult. It seems necessary to simplify the user interface as much as possible, limiting the number of pages to facilitate your customer’s search. You must also reduce the number of categories and limit their contents. Use vertical menus, which adapt more easily to Smartphone screens. Your site must only have one column with blocks underneath each other. 4) Contains your entire line of products Contrary to what one may believe, the device used to buy a product does not affect the purchase amount. Clients want to find all the products they love on the phones, so don’t reduce your offer. Let your clients buy whatever they want from wherever they are! 5) Indicates stores closest to customer Today, the majority of mobile users use their Smartphones and tablets to search for information about products they intend to buy in a physical store. Therefore, you should consider indicating the physical store closest to your client. He or she will certainly be tempted to stop by and look for the product he or she wants to buy. Growth perspectives for m-commerce are impressive, and the turnover for smartphones and tablets sales is expected to surpass into the billions by 2015. Don’t wait any longer to enhance your site for cell phone use. Selling by cell requires different business practices than selling by computer, especially in terms of user-friendliness and content. Start applying the 5 tips from this report to your store and you’ll see your sales by cell phones increase. Author: Paul Petchot Follow Us On Social Sites for the Latest Updates!...
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Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media in your B2B marketing budget? Before you write off social media as a consumer-only marketing strategy, here are 3 reasons many B2B marketers overlook the importance of social media in their 2012 budgets. 1. Weak U.S. economy drives use of tried and true marketing strategies. The continued frail U.S. economy has made marketers reticent to use more experimental formats. It’s safer and easier to use the marketing strategies that worked best historically and provide an indicator of performance potential. As a result, there’s less perceived risk. 2. Marketers overlook the cost of social media. If social media has no cost, then there’s no reason to include it in your budget. Of course, this is a fallacy because social media marketing requires brand monitoring to track the conversation, content marketing to feed social media engagement, and headcount to participate on social media platforms. 3. Social media has weak or limited metrics. Across the board, marketers are challenged when it comes to measuring hard results from social media in terms of lead generation and sales. Last year, research from SmartBrief for Social Media and Summus Limited found that only one third of firms tracked social media marketing ROIafter three years. Exacerbating this problem is the fact that some marketers don’t include a clear call-to-action and unique tracking code within social. If you’re a B2B who does NOT overlook social media, but has yet to effectively incorporate social into your marketing strategy, here are 5 suggestions to get you started with social leveraging existing marketing strategies. If implemented effectively, your social media marketing can enhance other areas of your marketing budget. 1. Use social media to support your search optimization efforts (SEO). To this end, create a blog and integrate it with your website. Where appropriate, link to products on your website. When done well, these two marketing strategies support each other. Incorporate improved organic search rankings into your tracking metrics. 2. Create relevant content marketing. When implementing a social media marketing strategy, develop appropriate content. To ensure that you have sufficient content, plan your editorial calendar to include both unique and repurposed content with a new twist within social channels. Understand that using the same boring product information everywhere won’t cut it! 3. Incorporate contextually relevant call-to-action and related unique tracking codes. The bottom line is that it’s difficult to make a case for social media if you can’t show business results. To this end, it’s important to develop metrics that relate back to your business objectives at the point when you’re developing your overall marketing plans. Otherwise, you’ll have to make do with whatever you’re able to collect after the fact and the challenge is that social media can have an impact on soft issues that are outside of your regular tracking. 4. Add social sharing to your content. Cost-effectively extend the reach of your marketing by including social sharing buttons and related calls-to-action on your content. Use the dominant formats, namely Facebook, LinkedIn, Twitter, Google+ and StumbleUpon. The aim is to increase your reach via earned impressions. 5. Support your social media marketing efforts with internal or owned media.Social media doesn’t exist in a vacuum. It requires marketing to drive readers and engagement. To this end, leverage your internal media, namely your website, emailings, business cards and email signature files to promote your social media executions. While a special targeted marketing promotion isn’t needed, it does need to be marketed. Social media should have a place in your B2B marketing plans and budget. While you may want to believe that social media is free, it requires support both human and financial as well as senior management buy-in. Further, social media marketing must be integrated into your overall strategy to maximize its effectiveness and ensure that it’s cross-promoted and tracked appropriately. Where is social media marketing fit into your plans for 2012? Author: Maria Pergolino...
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Per request of the Author. We removed the imported shared text blog. http://www.facebook.com/tridence...
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Everyone agrees that apps are great marketing tools for engaging consumers. Now the debate is whether to develop native or web apps. Which is better? Well, it depends. What Are Native Apps, Web Apps, and Hybrid Apps? Native apps are apps that are explicitly developed and stored on a device. Native apps require installation. Web apps are written entirely with web technologies and the code is executed by the browser; installation is optional. Hybrid apps are native apps with embedded HTML. They have most of the benefits of native apps. The web portions can be packed with the app or downloaded from the web. Factor 1: How Will the Consumer Use the App? If the app uses features of the device (microphone, speaker, camera, vibration, GPS, etc.), a native app is more appropriate. If the app relies on the Internet for content (i.e., a catalog of products), a web app is more appropriate. This chart demonstrates applications by Internet task – shopping and search apps being heavy browser users are more likely to be web apps while connecting and navigating apps use features of the device and are more likely to be native apps. Factor 2: How Fast and How User Friendly Do You Want the App? Since a native app is explicitly downloaded and stored on the device, generally the user experience is better. The user interface can be cleaner without multiple frames. As Matt Legend Gemmell said when speaking about native apps in his article “Apps vs the Web,” “…humans are designed to focus the majority of our attention on a single task at a time. Interfaces which permit and even encourage this separation of concerns reduce our stress level, and facilitate concentration.” Native apps tend to have better graphics and a smooth user experience due to the interface with the device. Factor 3: How Will the App Be Distributed? Native apps can be distributed for free through app stores using their payment system. However, a negative is the loss of control through the approval process, monetization, and promotion of the app. Web apps generally have less visibility and are usually marketed using search engines or on branded websites directly to the consumer. Factor 4: What Do You Want to Spend? Native apps are more expensive to develop, as they need to be developed for each specific operating system – iOS, Android (multiple devices), Windows, etc. Many web apps can be developed by in-house developers using existing skills. Therefore, native apps can also take longer to develop. Maintaining apps on multiple operating systems is also expensive and time consuming. Of course, you can always use the hybrid model, which can combine the best of both worlds. Hybrid applications are increasingly rising in popularity as operating systems become more fragmented. Usage, user experience, control, distribution, and cost all come into play when developing an app; and then there is how to design the app itself so that it is engaging and retains the user to defray distribution costs. Author: Rob Weber...
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Need A Social Media Strategy Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But few nonprofits can articulate the strategy behind the time they spend on blogging, Facebook, Twitter, or YouTube. All good communications strategies start with a goal: What are you trying to accomplish via your communications? More specifically with social media, what do you want the reaction to be when someone reads your blog, or Facebook status update, or tweet? I think the answer boils down to three basic choices for nonprofits. You want people to DO something, to THINK something, or to FEEL something. DO Something. Your words are calling them to some kind of action. Donate, volunteer, call your legislator, register, andtell a friend are all common examples of nonprofits asking supporters to do something. THINK Something. Your words are sharing something helpful or educational. You share a link to a news article or to a free download. You share an interesting fact or story. You offer some how-to instructions or tips. By sharing these updates, you hope readers will think about what you have presented. FEEL Something. Your words show the human side of your organization and prove that there really are passionate people behind the 501(c)(whatever you are). You are building rapport by sharing content that makes your supporters laugh, cry, smile, feel included, or swell with pride. Never discount the value of building that human rapport. As Dr. Maya Angelou says, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Strive for a mix of these three outcomes as your write for social media. Now, let’s look beyond the specific updates and think a little more broadly about how you want your organization to be perceived within your social media communities. Social media success is most often defined by what we call “engagement,” and we only get engaged to people whom we genuinely enjoy being around. So how can your social media strategy help you move down that path from being introduced to “just friends” to getting engaged and, you hope, into a life-long relationship with your supporters? I have another three-pronged approach that I call the Three G’s: Be Genuine, Generous, and Grateful. Be GENUINE. Let your organizational personality shine through, and build up that rapport that makes people love your cause. Let us know how you feel about what’s happening in the world. Express some opinions, instead of just sharing facts. Take us backstage and let us see what’s really going on. Be GENEROUS. It’s all about being a helpful human. Think of communicating as gift giving—are you a good gift giver who thinks about the people on the receiving end and what they want or need? Or are you a bad gift giver, thinking about your own needs and treating communications as just another chore on your to-do list? Listen carefully and constantly to your supporters, and then respond in kind. Empower them with helpful information and resources, even if those materials have been created by other “competing” nonprofits (it makes you look really smart, confident, and in the know). Be GRATEFUL. Being grateful is what you do in response to generosity from others. You can say, “Thank You,” directly or you can do what I call “blowing kisses” throughout the day. Share a link to someone else, retweet them, or otherwise pass on information from others who have been kind to you, as a way of saying thanks. Tell stories not just about you and your clients but about your fans and followers, too. Show them how much they really mean to you. Every nonprofit is a little different, and your social media strategies should be, too. But any strategy with these three-pronged approaches at its core is bound to be a success. Author: Kivi Leroux Miller...
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