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July 9,2020ByDAVID VEGA

DISNEY WORLD IS OPEN! The year 2020

Brands . Travel

DISNEY WORLD IS NOW OPEN! Everyone has to wear a mask and maintain social distancing. No hopping between parks is allowed, for the time being, and visitors will need reservations to enter. Despite a huge surge of Floridians testing positive for the new coronavirus in recent weeks, two of Disney World’s four parks are reopening Saturday. When they do, visitors to “The Most Magical Place on Earth” will find new rules in place. It may be different from the last time you visited. But together, we can find new ways to create magical moments—and memories to treasure. – Disney During the latest Disney Twitter video, masked crew members thoroughly clean the park and go over new social distancing protocols, Disney’s mission to prioritize the “well-being of our guests and cast members,” the company wrote on Twitter Tuesday. The theme park has also announced that beginning Thursday it will resume ticket sales and Disney Resort hotel bookings for this year. “Guests will soon be able to purchase new tickets and plan future visits throughout this year with the Disney Park Pass system, which we are using to help manage attendance during this reopening period,” Avery Maehrer, manager of communications at Walt Disney World Resort Note: Disney World announced in late May that it would reopen it’s Magic Kingdom and Animal Kingdom on July 11, followed by Epcot and Disney Hollywood Studios on July 15. “I have no doubt it’s going to be a safe environment,” Gov. Ron DeSantis said Monday at a news conference....

June 27,2020ByDAVID VEGA

How To Publish And Schedule Posts To Instagram From Facebook Creator Studio.

Brands . social media

There is finally a good reason for Instagram being part of Facebook family. Starting today, Page admins can publish and schedule posts on #Instagram and #IGTV from the Facebook Creator Studio. The new feature within Facebook’s Creator Studio not only allows you to publish and schedule posts to Instagram, but you can also do so on IGTV. Also, connecting your Instagram account to your Creator Studio will give you access to insights and allow you to manage all data communications from your computer. How to schedule posts on Instagram from Creator Studio? First you will have to connect your Instagram account to your Creator Studio. After that, it is pretty much straight forward: Choose content from your computer or directly from your Facebook Page Crop your image within the tool if necessary Write your caption and add the location (optional) Choose “Schedule” by clicking on the arrow on the right of the blue “Publish” button Choose a date and time If you do everything right, your post will be published on your Instagram account at the date and time chosen, without any further action required. Enjoy. David Vega, (DigitalMarketingMind) – Follow me on Instagram....

June 27,2020ByDAVID VEGA

Press Release: Hispanic Member Partnerships – Jacksonville Florida

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Company Alert – May 2020. Tridence Jacksonville Office: As a community-oriented company helping thousands of Businesses and their Brands for the past 20+ years, we are proud to announce a member partnership with the First Coast Hispanic Chamber of Commerce. Chamber Mission: To positively impact regional economies by creating value, promoting and facilitating the success of Hispanic-owned businesses, and engaging the community. Tridence Goals: Promote businesses and economic growth in the Hispanic community state-wide through partnerships, education, and advocacy. Our #Tridence Company All-State Motto: 6 POINTS OF DIRECTION 1. Influence public policy on critical issues at all political levels; city, county, state, and federal arenas to improve the Hispanic Business environment we serve. 2. Provide value to our Hispanic & Latino Business industries by offering value-added Digital & Marketing services, business coaching and lector programs, and opportunities of worth within a beneficial experience. 3. Promote business to business sharing, to provide critical channels for members to learn about new ventures, and to ensure future leaders within industries, for best success. 4. Continue to advocate for capital access linkages for business start-up, retention, and continued growth. 5. Aid in Expand Procurement and Certification Assistance in helping businesses diversify their people, products, services, and support for new customer markets. 6. Drive new operational perspectives and connections of business information trends, podcasts, training, and technological advancements to sustain the vision of the chamber and surrounding Hispanic Business & Communities in all states. ~ David Vega, President: Our goal is to build relationships, establish strategic partnerships and alliances, share resources, and help all business entities succeed. Tridence is your connection to the Hispanic/Latino community from Jacksonville, Florida, and Chicago, Illinois. #hispanicmarketing #hispanicpower #hispaniclove...

March 23,2020ByDAVID VEGA

Restaurant Owners with pandemic

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As restaurants around the United States are closing to stop the spread of the Coronavirus, they’re also trying to keep their businesses alive by focusing on different service models. As restaurant professionals face hard decisions about their business models moving forward, many guests are still looking for ways to support their favorite local businesses. As the situation develops, it’s essential to reach out to your customers directly (online/digitally) — via your restaurant website, social media, Google My Business, email, and more — to communicate any changes you may be making, share your sanitization procedures, and encourage support and empathy with unity in this turbulent time. Below are six items that need the implementation to sustain the wave in these turbulent times: 1. Start creating order delivery systems and curbside pick-up. All external delivery systems is a must and will be an increasingly demanding option to continue to drive business growth, not only now, but in the future. One must adopt this new platform into your POS. Alt Curbside pick-up is becoming an increasingly popular option to drive business growth. Thus, reducing food handling points of contact. 2. Optimize Your Site to Appear in Local Restaurant Searches Did you know that about 80% of smartphone shoppers search locally? Localized searches comprise nearly one-third of all the searches on Google, and they’re making restaurant searches to find the best places to eat near them. 3. Claim Free Online Profiles and Paid 3rd party Too Speaking of online listings, claiming and actively managing your restaurant’s pages is essential to capitalizing on restaurant searches. Effective restaurant marketing requires an extensive online footprint, and claiming listings on the top review sites, online reservation sites, or delivery platforms will help you capitalize on search traffic. 4. Use Positive Customer Reviews As Marketing Material Brand advocates are worth their weight in gold, in part due to the lifetime value of their patronage, but mainly because they also act as a lead generation channel for your business. There’s no better restaurant marketing tactic than generating good reviews. An astounding 89% of people trust online reviews as much as they make recommendations from friends and family, and 92% of people believe (trust) recommendations more than they do advertising. 5. Create a Menu Page An OpenTable survey showed that 93% of consumers would look at a restaurant’s menu before they decide where to eat. It may seem obvious to have your list accessible online, but this stat clearly shows that restaurant searches that turn up appealing, updated menus can turn a browser into a buyer. Plus, as stated before, keeping your menu up to date with concise menu item names related to popular searches – can help you in Google’s search rankings. 6. Develop a Concrete SEO Strategy with content (This is the most undervalued, but the most critical part a business owners success) Restaurant SEO – is a digital term about converting restaurant searches into new business. To gain exposure to SERPs (search engine result pages), you need to identify keywords, phrases, and schema markups that best describe your restaurant. This arena is continually changing daily, and it is best to hire experts to monitor. Summary: The field has changed once again, and one must adopt and adapt to new platforms to survive. How can Tridence help you ride this wave to sustain a better future? Schedule a call or learn more at www.tridence.com...

December 12,2019ByDAVID VEGA

Google Assistant’s interpreter mode is coming to phones today

Brands . social media

Google Assistant gains built-in Interpreter Mode on Android and iOS. Interpreter mode, the feature that allows Google Assistant to translate your conversations in real time, is coming to phones. Once you’re in interpreter mode, the Assistant will translate your speech and read it out loud. Users will be able to activate Interpreter Mode on their phones (on both Android and iOS) simply by saying “Hey Google, be my (German, Spanish, Chinese, etc.) interpreter,” or “ Hey Google, help me speak Japanese.” At launch, Interpreter Mode will support up to 44 different languages, with Google saying that it hopes to expand that number in the future. Google first demoed the mobile translation capability for India back in September. Assistant Interpreter Mode is rolling out to Android and iOS around the world starting today. Published by: David Vega, Tridence...

March 20,2019ByDAVID VEGA

Lollapalooza Chicago 2019 lineup: Ariana Grande, Childish Gambino, Twenty One Pilots and the Strokes among others.

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The festival announced 181 bands and artists Wednesday. Daily lineups will be announced at a later date, the festival said. Four-day passes are available now at Lollapalooza.com starting at $340 for general admission, up to $4,200 for platinum packages, not including fees. Single-day tickets (price range: $130 to $2000) will be available at a later date. Lollapalooza is a 4-Day music festival happening Aug. 1-4, 2019 at historic Grant Park in Chicago, Illinois, USA. The Stokes and Twenty One Pilots are among the freshly announced acts leading the charge for rock music at this August’s Lollapalooza festival in Chicago. See the full artist lineup below, and get your tickets here. Also newly revealed to be playing at the 2019 edition of the iconic music fest are Gary Clark Jr., Death Cab for Cutie, the Revivalists, Tenacious D, Perry Farrell’s Kind Heaven Orchestra, Slash feat. Myles Kennedy and the Conspirators, Bring Me the Horizon, Chevelle, Bad Suns, Fantastic Negrito and more....

January 16,2019ByDAVID VEGA

Everybody Needs That Human Touch: How to Humanize Your Brand

Brands . social media

How to Humanize Your Brand Humanizing your brand is one of the best ways to grow your business. Read on to learn how to humanize your brand....

September 21,2018ByDAVID VEGA

Instagram is testing a ‘regram’ feature to natively repost content

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On Twitter, there’s the retweet button. Facebook has the share icon. On Instagram, nothing. To date, users have had to get creative in their attempts to repost content from other accounts on to their own timelines. Some used third-party apps that were just as good, sometimes better, at stealing data and hijacking accounts as they were at actually sharing content. Others just downloaded or screenshotted the original, and then republished it to their own feed — hopefully with a citation to the original. For years, though, Instagram users have been asking for a native share feature, just like those available in other popular social networks. And now, according to a scoop by The Verge, it seems they might actually get it. The feature is known internally as “seamless sharing,” according to The Verge’s Casey Newton, and it introduces a new “share to feed” option that appears in the top-right of every post. Reshared posts appear much like retweets, with the original content nestled below the name of the person who shared it. Our request for comment to Instagram went unanswered, although we did speak with sources familiar with the feature who confirmed its existence. According to The Verge, which obtained two screenshots of the new feature, it’s looking pretty rough in its current form. It’s clear that any work on a “regram” feature is in its early stages. According to Instagram co-founders Kevin Systrom and Mike Krieger, the feature has been discussed internally for years. Systrom told Wired: We debate the re-share thing a lot. Because obviously people love the idea of re-sharing content that they find. Instagram is full of awesome stuff. In fact, one of the main ways people communicate over Instagram Direct now is actually they share content that they find on Instagram. So that’s been a debate over and over again. But really that decision is about keeping your feed focused on the people you know rather than the people you know finding other stuff for you to see. And I think that is more of a testament of our focus on authenticity and on the connections you actually have than about anything else. No word on when we might see the new feature, or even if it’ll make it out of the testing phase. But, fingers crossed. Author: BRYAN CLARK...

August 30,2018ByDAVID VEGA

How to Start Creating Videos for IGTV

Brands . social media

Instagram: How to Start Creating Videos for IGTV by Creator Expert, Trevor Holmes – production tips for making vertical videos and how to use this new channel to your advantage: This year, Instagram launched IGTV, a new app-within-an-app that allows users to upload and watch videos that are up to an hour long. Plain and simple, IGTV is a video platform explicitly made for vertical video. So what does this update mean for you as a business? Chances are, you’re already using the standard Instagram app in some way to promote your business, but you may not be creating vertical content yet. If you want to get ahead of the game, a vertical video is a great place to start. [facebook url=”https://www.facebook.com/tridence/videos/1651339678307726/” /] IGTV supports up to 4k in vertical videos that are at least 15 seconds long, and that run up to 10 minutes for most accounts (the full-hour hasn’t rolled out to everyone yet). This means that the size here is precisely the same as Instagram Stories, with a 9:16 aspect ratio. Anyone who has an Instagram account can create their own IGTV channel and start making and sharing long-form content! The great thing about making content for IGTV is that it seamlessly links up with your Instagram account. You’ll see a new little icon on your profile once you’ve published your first piece of content, and followers can get straight to your channel from there to watch the rest of your content. This is a great way to promote the new IGTV content you publish and get eyes on your channel. So now that you have a firm grasp on the basics of this new channel, you’re ready to dive into the world of vertical video. Have you made an IGTV video for your business yet? Share it with us in the comments, we’d love to check it out! Check out Our CEO Gram Fam – http://www.instagram.com/tridence_david – (Lifestyle/Fashion/Digital Marketing) See you on the ’gram! – Contact Tridence to gain an edge in the Digital Marketing channels. Let’s Work Together! https://www.tridence.com...

June 21,2018ByDAVID VEGA

Instagram TV launches (IGTV app) for creators, 1-hour video uploads.

Brands . social media

Instagram is ready to compete head to head on/with YouTube. Today at a flashy event in San Francisco, the company announced it will begin allowing users to upload videos up to one hour in length, up from the previous one-minute limit. And to house the new longer-form videos from content creators and the general public, Instagram is launching IGTV. Accessible from a button inside the Instagram home screen, as well as a standalone app, IGTV will spotlight popular videos from Instagram celebrities. The launch confirms TechCrunch’s scoops over the past month outlining the features and potential of IGTV that we said would arrive today, following the WSJ’s report that Instagram would offer videos up to an hour in length. “It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom onstage at the event. “IGTV is for watching long-form videos from your favorite creators.” Just before he took the stage, Instagram’s business blog outed details of IGTV. How IGTV Works IGTV will let anyone be a creator, not just big-name celebrities. People will be able to upload vertical videos through Instagram’s app or the web. Everyone except smaller and new accounts will be able to upload hour-long videos immediately, with that option expanding to everyone eventually. The IGTV app will be available globally on iOS and Android sometime today, as well as in the Instagram app through a TV-shaped button above Stories. “We made it a dedicated app so you can tap on it and enjoy the video without all the distraction,” Systrom explained. [youtube https://www.youtube.com/watch?v=gHXEUGTAPq8?version=3&rel=1&fs=1&autohide=2&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent] In IGTV’s dedicated app or its in-Instagram experience, viewers will be able to swipe through a variety of longer-form videos, or swipe up to visit a Browse tab of personally recommended videos, popular videos, creators they’re following and the option to continue watching previously started videos. Users will also get callouts from the IGTV button alerting them to new content. IGTV will also let creators develop Instagram Channels full of their different videos that people can subscribe to. Creators will be able to put links in the description of their videos to drive traffic elsewhere. No Commercials In IGTV…Yet “There’s no ads in IGTV today,” says Systrom, but he says it’s “obviously a very reasonable place [for ads] to end up.” He explained that since creators are investing a lot of time into IGTV videos, he wants to make that sustainable by offering them a way to monetize in the future. Instagram isn’t paying any creators directly for IGTV videos either like Facebook did to jump-start its flopped Facebook Watch video hub. With 1 billion users on Instagram, IGTV could be popular with creators not only trying to earn money but grow their audience. Instagram is expected to build out a monetization option for IGTV creators, potentially including ad revenue shares. The big user base could also attract advertisers. eMarketer already expects Instagram to earn $5.48 billion in U.S. ad revenue in 2018. Facebook shareholders loved the sound of more premium ad inventory that businesses crave as they shift spend away from the television. Facebook’s share price is up over 2.2 percent today to nearly $202. Instagram has evolved far beyond the initial simplicity of just filtering and sharing photos. When it launched, mobile networks, screens, and cameras weren’t ready for longer-form video, and neither were users. As more families cut the cord or teens ignore television altogether, though, Instagram has an opportunity to become the TV of mobile. YouTube may always have a wider breadth of content, but through curation of creators and publishers’ video content, Instagram could become the reliable place to watch something great on the small screen. Author: Josh Constine Image Credits: TechCrunch...