Pepsi announced a new logo

In time for Pepsi's 125th anniversary, the iconic brand is revamping its look. The iconic global brand is set to reveal its new look in North America this fall and globally in 2024. The new design comes in time for Pepsi's 125th anniversary.

"Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years," said Todd Kaplan, Chief Marketing Officer - Pepsi. "We couldn't be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love.

"This new visual system brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world," Kaplan added.The new logo highlights "PEPSI" centered on top of a red, white and blue shaded circle with the "electric" colors meant to "bring contrast, vibrancy, and a contemporary edge to the classic Pepsi color scheme," according to the press release.