See the buildings your buyers work in. Then advertise to everyone inside.
SPEAR is Tridence's account-resolution engine. We map business IPs to named companies, score them on intent signals, and serve display, video, and CTV ads to every device on that network — plus the buying committee at home. Cookieless. GDPR/CCPA-clean. Live in 15 minutes.
One platform. Three ways to find the buyer.
SPEAR resolves audiences three ways — by company, by intent signal, and by physical location — and stitches them into one addressable target across display, video, CTV, native, and audio.
IP-to-Company resolution
Upload a target account list. SPEAR resolves each company to its corporate IP ranges and starts serving ads to every device on those networks.
- ABM-ready in 15 minutes
- Multi-location enterprise mapping
- Subsidiary & holding-co relationships
Behavioral intent signals
Bombora topic feeds plus first-party search and content behavior tell us which accounts are actively researching your category right now — before they hit your form.
- Bombora B2B intent integration
- Search & content behavior tracking
- Daily intent-score refresh
Building-address targeting
Need to reach attendees of a trade show, visitors to a competitor, or buyers inside a specific medical building? We target by precise building addresses, not blunt ZIPs.
- Conference & event targeting
- Competitive-conquest campaigns
- Medical, B2B campus & retail
Built for marketers who need answers, not dashboards that need explaining.
Owned data, not rented
30 years of compounding device-graph data. We don't buy a third-party ID provider — we are one. That means lower CPMs, higher match rates, no surprise data-fee passthroughs.
Cookieless from day one
SPEAR resolves IP and device signals — never relied on third-party cookies. Apple's tracking changes, Chrome's deprecation, GDPR — none of it breaks the targeting model.
Real humans, real reporting
You get an account strategist, not a chatbot. Weekly reads on which accounts engaged, which hit the site, which moved into pipeline — written in English, not adtech jargon.
Live in 15 minutes. Iterating by week two.
A proven onboarding cadence that gets your first SPEAR map in front of you the same day, with creative shipped and audiences live before week one closes.
Map (Day 0)
You send your target-account list or ICP. We resolve to corporate IPs, identify buying-committee titles, score each account on intent.
Build (Days 1–4)
Creative review, audience segmentation by tier (Tier 1 / Tier 2 / Open Accounts), pixel install, conversion events wired into your CRM.
Launch (Day 5)
Display, video, CTV, native, and audio go live across the named-account list. Frequency capped per account, not per device.
Compound (Weekly)
Weekly account-engagement read, creative rotation, intent-trigger refresh, retargeting layer expansion as new accounts heat up.
Six workstreams. One account strategist owning all of them.
Account-list resolution
Domain → corporate IP ranges → device graph. Includes subsidiary mapping for holding companies.
Intent-signal layering
Bombora topics, search behavior, and on-site engagement scored daily into a single account heat metric.
Creative & messaging
Per-tier creative variants. Industry-specific message frames. Compliant for finance, healthcare, and political verticals.
Multi-channel activation
Display, video, CTV (Hulu, Disney, Roku, Samsung), native, and audio — frequency-capped at the account level.
CRM integration
HubSpot, Salesforce, Marketo. Account-engagement scores written back so your sellers see warm accounts first.
Reporting & strategy
Weekly account-tier engagement read. Monthly strategy session. Quarterly territory & ICP refinement.
SPEAR is the spine — these channels do the rest.
Most clients run SPEAR alongside two or three of these to keep the buying committee surrounded.
Vertical depth, not a list of logos.
The platform powers every SPEAR sub-channel.
Direct Mail, GeoMarketing, Political, Hispanic, Intent Data — they're all SPEAR-resolved audiences with a different delivery mechanism. Stand up SPEAR once, and any of those channels becomes a one-week add-on.
SPEAR campaigns that actually moved pipeline.
Six recent engagements where the SPEAR account-resolution layer drove the result. We don't share client names without permission — categories shown.
Conquested 3 competitor showrooms
Building-address SPEAR + IP retargeting served ads to qualified shoppers across competitor lots and conquested high-intent buyers home.
Filled 6 specialty service lines
Targeted referring physician offices and matching patient ZIPs. Rolled SPEAR into a sustained patient-acquisition program across 3 markets.
The Florida Keys destination push
SPEAR identified high-affinity travel intenders in feeder markets, layered Bombora travel-intent topics, and ran CTV + display through booking windows.
Bark Social — opened in 4 markets
Per-location SPEAR audiences mapped pet-owner households within the trade area. Each location launched with a localized creative variant from one master brief.
Statewide voter-mobilization run
SPEAR-resolved persuadable voter households mapped to building addresses, served CTV through the early-vote window with weekly creative rotation.
ABM into 240 named accounts
Industrial-automation client targeted 240 named manufacturers. SPEAR resolved 217 to active corporate IPs, layered Bombora intent, ran CTV + display + LinkedIn.
What you should expect in 90 days.
No magic — these ranges are what we typically see across SPEAR engagements once the audiences and creative have stabilized. Industry, ICP size, and creative quality move them.
15-minute discovery. No pitch.
Bring 5–10 target accounts and the closest existing campaign you've run. We'll resolve them live on the call, score them on intent, and tell you whether SPEAR is the right fit before you spend a dollar.
- Live SPEAR resolution against your real list
- Honest read on whether SPEAR fits your ICP
- Clear scope, timeline, and budget — no proposal-ware
SPEAR, without the adtech mystery.
How is SPEAR different from LinkedIn or 6sense ABM?
LinkedIn limits you to one channel and one identity graph. 6sense and Demandbase license third-party data layers that we built ourselves over 30 years. SPEAR runs across display, video, CTV, native, and audio — frequency-capped at the account level — and we don't pass through third-party data fees because we are the data source.
Will it work with my CRM and marketing automation?
Yes. We integrate with HubSpot, Salesforce, Marketo, and Pardot natively. Account-engagement scores write back to the account record so your sellers see which accounts are in-market this week.
What's the minimum target-account list?
50 named accounts is the floor for a meaningful program. Most clients run between 200 and 2,000. Above 5,000 we usually recommend tiering the list and concentrating creative on Tier 1 first.
Is SPEAR cookieless and privacy-compliant?
Yes. SPEAR resolves at the IP and device-graph layer and does not depend on third-party cookies. The platform is GDPR and CCPA compliant. We do not collect or store PII without explicit user consent.
How fast can I see results?
Account map in 15 minutes. Live ads in 5–7 days. First account-engagement read at end of week two. Pipeline impact typically shows in the 60–90 day window.
What does it cost?
Programs start at $1,000/mo minimum and scale by media spend, list size, and creative complexity. Most B2B clients land between $5K and $25K/mo. We bill transparently — managed-services fee plus media at cost.
Can SPEAR work for B2C?
Yes — particularly for high-consideration B2C (auto, healthcare, education, hospitality) where building-address targeting and Bombora topics still apply. Pure DTC e-commerce usually pairs SPEAR with Paid Search and Social rather than running it solo.
Do you require long-term contracts?
No. Month-to-month after a 90-day initial period so we can stand the program up properly. Cancel any time with 30 days notice.
A flagship platform from a top-ranked agency.
SPEAR is built and operated by Tridence — a Jacksonville Business Journal-recognized agency across the three disciplines that make B2B account resolution actually convert.
Top Web Design Agency
Account-based landing pages, sales-enablement microsites, and personalized destinations built for resolved IP audiences.
Top Marketing Agency
30 years of B2B and digital marketing leadership — recognized year over year by the Jacksonville Business Journal.
Top Video Production Agency
Account-personalized video, sales outreach video, and ABM-ready creative produced by an in-house, award-recognized team.