Chili’s $1.3 Million Expansion at Jacksonville International Airport: A Culinary Upgrade for Travelers
Elevating Airport Dining: The New Chili's Experience Jacksonville International Airport is on the brink of a significant culinary upgrade with the proposed $1.3 million expansion of Chili's restaurant. A project undertaken by Auld & White Constructors LLC, this expansion is poised to transform the dining experience at the airport, located at 2400 Yankee Clipper Drive, in the heart of North...
BMW – Case Study – Spear Geomarketing
How BMW used location technology to drive luxury consumers to local dealerships. Real-World Solutions Location Targeting in proximity to competitor dealerships was used to increase brand awareness amongst the luxury car-buying audience. Audience Targeting using Experian data was leveraged to identify and then reach high-income individuals and luxury car drivers at home. Retargeting audience members previously exposed to the BMW 7 Series ad unit was also...
Family Health Care – Case Study – Spear Geomarketing
How a solutions provider helped a health care client create awareness and increase daily visits. Real-World Solutions Radial Fencing allowed Spear to define geofence boundaries within a six-mile radius of the Family’s Health Care locations, driving 63% of total visits to their locations. This tactic ran for the entire campaign as an ‘always-on’ targeting strategy to reach a relevant audience consistently. Zip Code Targeting was leveraged...
Hooters Case Study with Spear Geomarketing
How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits. To build awareness and drive visits, the Spear team optimized upper and lower funnel channels with dynamic, connected TV (CTV) and mobile ads to reach key audiences and drive them to their local Hooters location. Our Solutions CTV, Mobile, and QR Codes: CTV generated audience...
Understanding Google’s New Inactive Account Policy: A Comprehensive Guide
Introduction to Google's Inactive Account Policy Google has announced a significant update to its inactive account policy to enhance user security and manage data more effectively. Starting in December 2023, Google will begin the phased deletion of accounts that have been inactive for a prolonged period. This move aims to address security vulnerabilities associated with dormant accounts. The Rationale Behind Deleting...
Unleashing Plant-Based Delights: The Emergence of Wild Pie in Jacksonville
Jacksonville, Florida | Tridence Hospitality: A Culinary Revolution in Pizza Wild Pie: A Trailblazer in Plant-Based Cuisine Nestled in the heart of Jacksonville's bustling Hodges Pointe Plaza, Wild Pie stands as a testament to culinary innovation and environmental consciousness. This 100% plant-based pizza restaurant has recently ignited its ovens, heralding a new era in sustainable dining. Wild Pie occupies the space...
Beetlejuice the Musical at Auditorium Theatre, Chicago: A Witty and Daring Spectacle
Beetlejuice the Musical, currently dazzling audiences at the Auditorium Theatre Chicago, is a theatrical extravaganza that masterfully blends dark humor with a splash of the macabre. It's a production that doesn't tread lightly, brandishing its audacious wit and cheeky charm at every turn. From the moment the curtain rises, audiences are thrust into a world where the ordinary meets the...
Jacksonville Armada FC Embarks on a New Journey with State-of-the-Art Stadium
Big news for Jacksonville Armada FC fans! The club is set to join MLS NEXT Pro in 2025, with this comes the exciting announcement of a new, state-of-the-art stadium. This development marks a significant milestone in the team's history and promises to elevate the soccer experience in Jacksonville. Pending sanctioning approval by the US Soccer Federation, Jacksonville will be...
Chicago’s Navy Pier: A New Era of Waterfront Splendor
Introduction to the Navy Pier Marina Project Chicago's Navy Pier is set to embark on an exciting new chapter by announcing a long-awaited marina project. Given the green light from Mayor Brandon Johnson's administration, this project is poised to transform the iconic waterfront area into a bustling hub of maritime activity. Project Overview and Features A Nautical Renaissance The marina project at Navy...
“Company” at Broadway in Chicago: An Underwhelming 2/4 Stars
"Company," a renowned Sondheim creation, has long been celebrated for its cleverly woven songs and poignant insights into relationships. However, the current Chicago production at the Cadillac Palace Theatre falls short of its illustrious reputation. This rendition, directed by Britney Coleman, lacks the vibrancy and emotional depth that marked its predecessors. While "Company" initially shined with a series of witty...
