{"id":799,"date":"2018-01-12T11:39:55","date_gmt":"2018-01-12T16:39:55","guid":{"rendered":"https:\/\/tridence.wordpress.com\/?p=799"},"modified":"2020-06-26T22:14:09","modified_gmt":"2020-06-26T22:14:09","slug":"8-tips-to-encourage-user-generated-content-on-instagram","status":"publish","type":"post","link":"https:\/\/tridence.com\/blog\/8-tips-to-encourage-user-generated-content-on-instagram\/","title":{"rendered":"8 Tips to Encourage User-generated Content on Instagram"},"content":{"rendered":"<p><a href=\"https:\/\/tridence.wordpress.com\/2018\/01\/12\/8-tips-to-encourage-user-generated-content-on-instagram\/tridence\/\" rel=\"attachment wp-att-801 noopener\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-801 alignleft\" src=\"https:\/\/tridence.files.wordpress.com\/2018\/01\/tridence.png?resize=640%2C360\" alt=\"\" width=\"640\" height=\"360\" title=\"\"><\/a><\/p>\n<p>Did you know that\u00a0<u>80 percent of what you view online<\/u>\u00a0is user-generated content?<\/p>\n<p>Big companies such as Redbull, BMW, and Starbucks feel the pulse of marketing trends and can effectively leverage this.<\/p>\n<p>And even though the user-generated content is on the rise, it is difficult to achieve marketing goals if content creation by your customers isn\u2019t part of your brand strategy.<\/p>\n<h3><strong>Why User-generated Content?<\/strong><\/h3>\n<ul>\n<li><u><a href=\"https:\/\/pages.tapinfluence.com\/hs-fs\/hub\/256900\/file-2517585402-pdf\/Influencers_vs._Advocates_-_Whats_the_Difference_eBook_Final_v2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Ninety-two percent of consumers rely on referrals<\/a><\/u>\u00a0rely on referrals from people they know.<\/li>\n<li>Because it is\u00a0<u><a href=\"https:\/\/blog.bufferapp.com\/user-generated-content\" target=\"_blank\" rel=\"noopener noreferrer\">50 percent more trusted<\/a><\/u>\u00a0than other media.<\/li>\n<li>Advertising based on user-generated content can cause a\u00a0<u><a href=\"https:\/\/www.business.com\/articles\/user-generated-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">400 percent increase<\/a><\/u>\u00a0in click-through rate.<\/li>\n<\/ul>\n<p>These statistics prove that user-generated content is the\u00a0<u><a href=\"https:\/\/spinsucks.com\/marketing\/transmedia-is-ugc-the-future\/\" target=\"_blank\" rel=\"noopener noreferrer\">future of internet marketing<\/a><\/u>.<\/p>\n<p>When launching these types of campaigns, concentrate on one social media platform for maximum results.<\/p>\n<p>When choosing from the wealth of social media websites, Instagram is high on the list.<\/p>\n<p>More and more brands are investing in\u00a0<a href=\"https:\/\/spinsucks.com\/social-media\/instagram-for-business-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram marketing<\/a>, and the platform has become popular for brand promotion.<\/p>\n<h3><strong>Why So Popular?<\/strong><\/h3>\n<ul>\n<li>The Instagram community has grown to\u00a0<u><a href=\"http:\/\/blog.instagram.com\/post\/165759350412\/170926-news\" target=\"_blank\" rel=\"noopener noreferrer\">800 million users<\/a><\/u>.<\/li>\n<li>Instagrammers share\u00a0<u><a href=\"https:\/\/business.instagram.com\/blog\/500000-advertisers\/\" target=\"_blank\" rel=\"noopener noreferrer\">95 million photos and videos daily<\/a><\/u>.<\/li>\n<li>Instagram Stories has\u00a0<u><a href=\"https:\/\/techcrunch.com\/2016\/10\/06\/instagram-stories-has-100-million-daily-active-users-after-just-2-months\/?ncid=rss\" target=\"_blank\" rel=\"noopener noreferrer\">100 million daily active users<\/a><\/u>.<\/li>\n<\/ul>\n<p>Moreover, this\u00a0report from L2\u00a0claims user-generated content works best for brands on Instagram.<\/p>\n<p>Before you set up the campaign, think of proven ways to encourage user-generated-content creation. The more people create content for you, the better.<\/p>\n<p>But this requires time and effort to make them want to become a part of your community.<\/p>\n<p>So, here are eight tips for marketers to consider.<\/p>\n<h3><strong>Create a Sense of Belonging<\/strong><\/h3>\n<p>Influencing consumer behavior is a common practice in marketing.<\/p>\n<p>If you want people to do something for you, understand what drives them.<\/p>\n<p>Know which psychological tricks can help you create a connection.<\/p>\n<p>One of the greatest feelings for humans is the\u00a0<a href=\"http:\/\/www.marketingprofs.com\/opinions\/2014\/25403\/the-psychology-of-belonging-why-people-become-brand-fans\" target=\"_blank\" rel=\"noopener noreferrer\">sense of belonging<\/a>.<\/p>\n<p>People want to be a part of something significant.<\/p>\n<p>It is a fundamental need.<\/p>\n<p>Building a sense of belonging requires time and effort, but the payoff can be huge for the brand.<\/p>\n<p>If your brand has many admirers, it is likely you can get user-generated content from your audience.<\/p>\n<p>For example, look at brands such as Starbucks \u2014 many cannot simply grab a Starbucks coffee without posting a photo of coffee in hand on Instagram.<\/p>\n<p>This is because people feel the need to\u00a0<em>belong<\/em>\u00a0to the Starbucks community!<\/p>\n<h3><strong>Improve Your Instagram Engagement<\/strong><\/h3>\n<p>How do you convey to visitors that your Instagram profile is interesting enough, so they become a follower?<\/p>\n<p><strong>Engagement!<\/strong><\/p>\n<p>If people like, comment, or share your content, it means you produce something valuable.<\/p>\n<p>It creates a sense of belonging, and people are more likely to become a part of a popular community.<\/p>\n<p>High-quality content matters.<\/p>\n<p>One of the best marketers in the world,\u00a0<a href=\"https:\/\/www.akadrewdavis.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Andrew Davis<\/u><\/a>, said:<\/p>\n<blockquote><p><em>Content builds relationships. Relationships are built on trust. Trust drives revenue.<\/em><\/p><\/blockquote>\n<p>If you post material that satisfies customer needs, you will\u00a0<span style=\"color:#3366ff;\">boost engagement on Instagram<\/span>.<\/p>\n<p>However, it will not be enough to increase the performance of your posts on the newsfeed.<\/p>\n<p>So how do you increase engagement?<\/p>\n<ul>\n<li>By posting fresh and qualitative content<strong>:<\/strong>\u00a0publish relevant and eye-catching information.<\/li>\n<li>Through interaction with your followers: like and comment on their posts.<\/li>\n<li>Keeping up with trends: it allows you to reach more people.<\/li>\n<\/ul>\n<p>Once you drive more engagement, you attract more followers and ultimately, \u00a0more people to create user-generated content for your brand.<\/p>\n<h3><strong>Establish Contacts with Micro-influencers<\/strong><\/h3>\n<p>Influencer marketing is flourishing on Instagram as\u00a0<u><a href=\"http:\/\/www.nielsen.com\/us\/en\/press-room\/2012\/nielsen-global-consumers-trust-in-earned-advertising-grows.html\" target=\"_blank\" rel=\"noopener noreferrer\">92 percent of people trust recommendations<\/a><\/u>\u00a0by individuals rather than companies.<\/p>\n<p>Most brands know this, so they reach out to influencers for beneficial collaboration with an already-established community. When choosing an influencer, marketers try to find a popular one figuring the larger following, the better.<\/p>\n<p>However, having a lot of followers doesn\u2019t necessarily mean higher engagement. Collaborating with micro-influencers may be a better option as they can deliver a\u00a0<u><a href=\"http:\/\/www.adweek.com\/digital\/micro-influencers-are-more-effective-with-marketing-campaigns-than-highly-popular-accounts\/\" target=\"_blank\" rel=\"noopener noreferrer\">60 percent higher engagement rate<\/a><\/u>.<\/p>\n<p>Moreover, they can be more cost-effective and loyal. With micro-influencers, you can maintain good relationships and stand out from the competition.<\/p>\n<h3><strong>Re-post Customer Content<\/strong><\/h3>\n<p>Every marketer should know user-generated content can help earn trust, build brand awareness, and boost sales among customers.<\/p>\n<p>Unfortunately, we fail to put customers first.<\/p>\n<p>Only\u00a0<u><a href=\"http:\/\/www.clickz.com\/clickz\/news\/2399673\/instagram-followers-dont-equal-engagement-study\" target=\"_blank\" rel=\"noopener noreferrer\">nine percent of the top 250 B2B brands<\/a><\/u>\u00a0place user-generated content on their product pages. Although people create content at will, you need to reward those who produce quality content for your brand.<\/p>\n<p>To encourage more content creation, you must show customers that their effort pays off by liking, commenting, and sharing their content.<\/p>\n<p>However, to avoid damage to brand reputation, you will need to use user-generated content as you would copyright content.<\/p>\n<p>Thus, always think about the original poster first.<\/p>\n<p>How to repost content legally:<\/p>\n<ul>\n<li>Ask for permission: if you want to feature a photo on your feed, contact the owner via comments or DM\u2019s.<\/li>\n<li>Give photo credit: add a comment to your post with the photo credit and tag the owner.<\/li>\n<\/ul>\n<p>Customers crave recognition and approval, so make them feel valued.<\/p>\n<h3><strong>Use Instagram Stories Highlights<\/strong><\/h3>\n<p>Recently, Instagram launched two new tools\u2014<u><a href=\"https:\/\/instagram-press.com\/blog\/2017\/12\/05\/introducing-stories-highlights-and-stories-archive\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stories Highlights and Stories Archives<\/a><\/u>.<\/p>\n<p>These allow users to group stories they have shared into highlights and feature them on the user\u2019s profile.<\/p>\n<p>The new features are an effective way to build a valued customer connection and showcase your business authentically, which means earning trust.<\/p>\n<p>Here are some pointers for making the most out of Instagram Stories Highlights:<\/p>\n<ul>\n<li>Create a user-generated content group: collect the best stories using customer content you have shared and highlight this group as permanent on your account.<\/li>\n<li>Update the group: add stories to the group regularly.<\/li>\n<\/ul>\n<p>It is not always possible to post all customer content on the main feed as it could slow traffic to your site.<\/p>\n<p>When using Instagram Stories, you won\u2019t need to worry about posting too much content.<\/p>\n<h3><strong>Hold a Contest<\/strong><\/h3>\n<p>If you want to encourage user-generated content creation, have an\u00a0<a href=\"https:\/\/blog.wishpond.com\/post\/115675437417\/instagram-competition\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram marketing contest<\/a>.<\/p>\n<p>Holding a contest is a great way to increase the number of user-generated posts. To avoid any PR pitfalls, create and abide by the contest Terms &amp; Conditions. These rules will inform participants on how to take part and win the contest.<\/p>\n<p>By running a\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-contest-guide\" target=\"_blank\" rel=\"noopener noreferrer\">successful contest on Instagram<\/a>, you will engage your audience and inspire people to create future content.<\/p>\n<h3><strong>Motivate User-generated Content Creation<\/strong><\/h3>\n<p>If you want to encourage customers to do something beneficial for your brand, then you must reward them.<\/p>\n<p>Offering a discount does not require much time or money, but it will motivate customers to take part and create content. Handing out freebies is a great way to attract customer attention, motivate content creation, and build brand awareness.<\/p>\n<p>Moreover, people love to share coupons and discounts with their friends and family, which means expanding your audience.<\/p>\n<h3><strong>Integrate Offline and Online Marketing<\/strong><\/h3>\n<p>Do you remember the\u00a0<em><u><a href=\"http:\/\/www.coca-cola.co.uk\/stories\/share-a-coke\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018Share a Coke\u2019\u00a0<\/a><\/u><\/em><u><a href=\"http:\/\/www.coca-cola.co.uk\/stories\/share-a-coke\" target=\"_blank\" rel=\"noopener noreferrer\">campaign<\/a><\/u>\u00a0run by Coca-Cola?<\/p>\n<p>That campaign was one of the longest-running featuring popular names on Coca-Cola cans and bottles. Customers bought Coca-Cola cans bearing their name to express themselves through personalization. And it was effective, increasing sales by over<u>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Share_a_Coke\" target=\"_blank\" rel=\"noopener noreferrer\">two percent and millions of posts on social media<\/a><\/u>.<\/p>\n<p>So what did we learn from Coca-Cola?<\/p>\n<p>That integrating offline and online marketing is a win-win situation, allowing marketers to reach more customers.<\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>It is no secret that customers find user-generated content to be more authentic. Most people feel this content is helpful in the decision-making process. If you want your fans to create content for you, understand how you can encourage them to create content for your brand.<\/p>\n<p>How do you encourage your customers to create content for your brand?<\/p>\n<p>Please share in the comments below.<\/p>\n<p>&nbsp;<\/p>\n<p>Author:\u00a0Hugh Beaulac<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that\u00a080 percent of what you view online\u00a0is user-generated content? Big companies such as Redbull, BMW, and Starbucks feel the pulse of marketing trends and can effectively leverage this. And even though the user-generated content is on the rise, it is difficult to achieve marketing goals if content creation by your customers isn\u2019t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[39,44,66,68,110],"class_list":["post-799","post","type-post","status-publish","format-standard","hentry","category-brands","tag-content","tag-digital-marketing","tag-influencer","tag-instagram","tag-socialmedia"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/comments?post=799"}],"version-history":[{"count":1,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/799\/revisions"}],"predecessor-version":[{"id":906,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/799\/revisions\/906"}],"wp:attachment":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media?parent=799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/categories?post=799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/tags?post=799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}