![\"ig-fb\"](\"https:\/\/tridence.files.wordpress.com\/2017\/09\/ig-fb1.jpg?resize=504%2C373\" "\\"\\"")
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Facebook has apparently found a new approach to giving its Stories feature a much-needed shot in the arm: soon you\u2019ll be able to just double-post your Instagram stories to Facebook directly from the Instagram app. As Mashable reports, some Instagram users are already seeing an option to simultaneously share their image or video story to Facebook just before uploading to Instagram.<\/p>\n
In Facebook, they\u2019ll appear in the Stories section as though you\u2019d actually created them there, but you\u2019ll know that those stories actually originated from Instagram because they\u2019re denoted with an \u201cInstagram\u201d label beneath the user\u2019s name.<\/p>\n
![\"instagram-facebook\"](\"https:\/\/tridence.files.wordpress.com\/2017\/09\/instagram-facebook.png?resize=640%2C605\" "\\"\\"")
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This whole experiment sounds rather desperate and sad, but it also shows how badly Facebook has so far failed at making Stories a success within the company\u2019s principal app.<\/p>\n
If you\u2019re like me, the Stories row at the top of Facebook\u2019s mobile app is probably a barren desert of zero activity. None of my friends and family are using the feature. No one posts anything. It\u2019s just a series of grayed out profile photo circles.<\/p>\n
There\u2019s nothing to see here. There never is.
\nStories have caught fire across Snapchat and Instagram. I probably post something to my Instagram story at least once a day. But Facebook\u2019s attempt to integrate them into its core app has completely bombed (despite prominent placement) and just isn\u2019t clicking with users. The company has added new features and confirmed that stories are coming to the desktop, but nothing so far has worked.<\/p>\n
In that way, turning to Instagram Stories, which is used by 250 million people daily, to fix its own engagement problem shows that Facebook is already hitting a point of despair. Yes, you can already publish content that you post to your main Instagram feed to multiple other social networks, but if Stories had taken off like Facebook really wanted, this fallback probably wouldn\u2019t have been needed. It\u2019s also the most blatant example of Instagram adding a feature expressly for Facebook\u2019s benefit in a long time; from a user-facing perspective, Instagram has done an admirable job keeping a line of separation with its parent company.<\/p>\n
This is just a test for now so it might turn out that Instagram doesn\u2019t roll out the ability to export stories to Facebook for everyone. But the lucrative advertising opportunity that stories present is too good for Facebook to just say \u201cwell, maybe people don\u2019t want this feature in every app\u201d and accept failure. The company is going to keep trying and trying until something lights the spark.<\/p>\n
Author: Chris Welch<\/p>\n","protected":false},"excerpt":{"rendered":"
Facebook has apparently found a new approach to giving its Stories feature a much-needed shot in the arm: soon you\u2019ll be able to just double-post your Instagram stories to Facebook directly from the Instagram app. As Mashable reports, some Instagram users are already seeing an option to simultaneously share their image or video story to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-527","post","type-post","status-publish","format-standard","hentry","category-brands"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/comments?post=527"}],"version-history":[{"count":1,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/527\/revisions"}],"predecessor-version":[{"id":926,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/527\/revisions\/926"}],"wp:attachment":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media?parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/categories?post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/tags?post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}