{"id":4024,"date":"2023-11-28T17:58:05","date_gmt":"2023-11-28T17:58:05","guid":{"rendered":"https:\/\/tridence.com\/blog\/?p=4024"},"modified":"2023-11-28T18:04:18","modified_gmt":"2023-11-28T18:04:18","slug":"bmw-case-study-spear-geomarketing","status":"publish","type":"post","link":"https:\/\/tridence.com\/blog\/bmw-case-study-spear-geomarketing\/","title":{"rendered":"BMW – Case Study – Spear Geomarketing"},"content":{"rendered":"\n

How BMW used location technology to drive luxury consumers to local dealerships.<\/p>\n\n\n\n

Real-World Solutions<\/h2>\n\n\n\n

Location Targeting<\/a><\/strong>\u00a0in proximity to competitor dealerships was used to increase brand awareness amongst the luxury car-buying audience.<\/p>\n\n\n\n

Audience Targeting<\/a><\/strong>\u00a0using Experian data was leveraged to identify and then reach high-income individuals and luxury car drivers at home.<\/p>\n\n\n\n

Retargeting audience<\/a><\/strong>\u00a0members previously exposed to the BMW 7 Series ad unit was also implemented to re-engage with them throughout the day.<\/p>\n\n\n\n

A Store Visitation beta study using Spear's and Partners Blueprints technology was used to measure footfall of exposed users.<\/p>\n\n\n\n

The creation of high-impact, expandable banners was given as added value.<\/p>\n\n\n\n

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<\/figcaption><\/figure>\n\n\n\n

Real Business Results<\/h2>\n\n\n\n

Location-based proximity targeting successfully reached BMW's core audience with the highest expansion rate,\u00a03%\u00a0above the benchmark, and indexed highest for driving people to BMW UK dealerships.<\/p>\n\n\n\n

Audience Targeting was also important for driving deeper engagement and brand awareness, which is key for a considered purchase, such as a car. Audiences had the most decisive engagement rates, 10%<\/strong>\u00a0higher than proximity.<\/p>\n\n\n\n

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<\/figcaption><\/figure>\n\n\n\n

Are you looking to expand your customer base? Contact a Spear expert to work on your next Geomarketing \/ IP-targeting campaign.<\/strong>\u00a0Learn More:\u00a0https:\/\/tridence.com\/spear-ip-targeting-geomarketing-geofencing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How BMW used location technology to drive luxury consumers to local dealerships. Real-World Solutions Location Targeting\u00a0in proximity to competitor dealerships was used to increase brand awareness amongst the luxury car-buying audience. Audience Targeting\u00a0using Experian data was leveraged to identify and then reach high-income individuals and luxury car drivers at home. Retargeting audience\u00a0members previously exposed to […]<\/p>\n","protected":false},"author":1,"featured_media":4028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[650,399],"tags":[655,654,418,634],"class_list":["post-4024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-tridence-news","tag-bmw","tag-case-study","tag-geomarketing","tag-spear"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/11\/bmw-spear-case-study.jpg?fit=1200%2C762&ssl=1","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/4024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/comments?post=4024"}],"version-history":[{"count":1,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/4024\/revisions"}],"predecessor-version":[{"id":4027,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/4024\/revisions\/4027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media\/4028"}],"wp:attachment":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media?parent=4024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/categories?post=4024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/tags?post=4024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}