{"id":3525,"date":"2023-06-19T18:36:46","date_gmt":"2023-06-19T18:36:46","guid":{"rendered":"https:\/\/tridence.com\/blog\/?p=3525"},"modified":"2023-09-06T18:39:53","modified_gmt":"2023-09-06T18:39:53","slug":"audience-based-direct-mail-abdm-by-tridence","status":"publish","type":"post","link":"https:\/\/tridence.com\/blog\/audience-based-direct-mail-abdm-by-tridence\/","title":{"rendered":"Audience-Based Direct Mail\u00a0(ABDM) by Tridence"},"content":{"rendered":"\n<p>We\u2019re excited to announce the launch of Audience-based Direct Mail (ABDM),&nbsp; our new media channel that will change how you market to customers with our&nbsp;<strong>direct mail postcard advertising<\/strong>&nbsp;solution.<\/p>\n\n\n\n<p>Audience-Based Direct Mail&nbsp;(ABDM) is a privacy-safe, easy way for advertisers to deliver premium postcards to consumers based on their&nbsp;<strong>real-world activity<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spear by Tridence  - Location Based Audience\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xRMLCUWGOYg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/tridence.com\/direct-mail-audience-based\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spear<\/a> views the real-world behavior of consumers to determine their interests and habits, then maps that data to their home addresses. Our one-stop solution allows you to choose who you want to reach, where, and when to reach them quickly and easily \u2013 for one&nbsp;<strong>affordable all-inclusive price!<\/strong><\/p>\n\n\n\n<p>While Spear is well-known for powering digital media campaigns with real-world behavior, businesses can apply our hyper-focused audience targeting capabilities to your Direct Mail campaigns within our Geo Marketing (IP Targeting Solutions).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Geofencing &amp; IP-Targeting Technology by Spear - Tridence\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WDXAu9ODv1E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>No more wasting marketing dollars on 3rd party bulk mailing lists that don\u2019t deliver real business results. Now, you can create your mailing lists from&nbsp;<strong>real-world behavior<\/strong>: no need to purchase a mailing list and no need to have an existing CRM list.<\/p>\n\n\n\n<p>Spear\u2019s ABDM offering is a privacy-safe and easy-to-execute solution.&nbsp;<strong>We print, postage, and deliver postcards to your audience.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"440\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-3528\" data-id=\"3528\" src=\"https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/Blinded_Auto_Evergreen.png?resize=580%2C440&#038;ssl=1\" title=\"\" 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srcset=\"https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/Blinded_QSR_Evergreen.png?w=580&amp;ssl=1 580w, https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/Blinded_QSR_Evergreen.png?resize=300%2C228&amp;ssl=1 300w, https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/Blinded_QSR_Evergreen.png?resize=554%2C420&amp;ssl=1 554w, https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/Blinded_QSR_Evergreen.png?resize=80%2C60&amp;ssl=1 80w, https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/Blinded_QSR_Evergreen.png?resize=160%2C120&amp;ssl=1 160w, https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/Blinded_QSR_Evergreen.png?resize=100%2C75&amp;ssl=1 100w, https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/Blinded_QSR_Evergreen.png?resize=150%2C114&amp;ssl=1 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"265\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-3527\" data-id=\"3527\" src=\"https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/spear-direct-mail-header-tridence.png?resize=601%2C265&#038;ssl=1\" title=\"\" srcset=\"https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/spear-direct-mail-header-tridence.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/spear-direct-mail-header-tridence.png?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/spear-direct-mail-header-tridence.png?resize=150%2C66&amp;ssl=1 150w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to announce the launch of Audience-based Direct Mail (ABDM),&nbsp; our new media channel that will change how you market to customers with our&nbsp;direct mail postcard advertising&nbsp;solution. Audience-Based Direct Mail&nbsp;(ABDM) is a privacy-safe, easy way for advertisers to deliver premium postcards to consumers based on their&nbsp;real-world activity. Spear views the real-world behavior of consumers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[399],"tags":[590,592,591],"class_list":["post-3525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tridence-news","tag-audience-direct-mail","tag-mail-advertising","tag-postcard"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2023\/06\/spear-direct-mail-header-tridence.png?fit=601%2C265&ssl=1","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/3525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/comments?post=3525"}],"version-history":[{"count":2,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/3525\/revisions"}],"predecessor-version":[{"id":3840,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/3525\/revisions\/3840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media\/3527"}],"wp:attachment":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media?parent=3525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/categories?post=3525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/tags?post=3525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}