{"id":348,"date":"2017-07-19T12:03:30","date_gmt":"2017-07-19T16:03:30","guid":{"rendered":"https:\/\/tridence.wordpress.com\/?p=348"},"modified":"2020-06-26T22:12:12","modified_gmt":"2020-06-26T22:12:12","slug":"facebook-messenger-marketing-for-brands-with-engagement","status":"publish","type":"post","link":"https:\/\/tridence.com\/blog\/facebook-messenger-marketing-for-brands-with-engagement\/","title":{"rendered":"FACEBOOK MESSENGER MARKETING FOR BRANDS with ENGAGEMENT"},"content":{"rendered":"<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mbs megaphone_title fsl fwb fcb\">\n<div><strong>Summary:<\/strong> Introducing <em>Messenger As an Ad Destination<\/em>.<\/p>\n<\/div>\n<\/div>\n<div class=\"megaphone_content\">\n<div class=\"_6a _6b\">\n<div class=\"mbl _5je5 _52ii _52if _52rd _3m9\">\n<p>Messenger is an amazing tool for brands to communicate with their customers. There is no doubt Email open rates have been on a steady decline the past few years. \u00a0All while FB Messenger users are on the rise. The benefits using this new tool is you can broadcast specific messages to a specific segment within your Messenger audience by demographics\u00a0already\u00a0build in (tags, gender, location and other customized fields).<\/p>\n<\/div>\n<p>So, if you're a social media marketing manager and you help brands grow and engage their audience online, now you have another weapon in your arsenal. Messenger is an amazing tool for brands to communicate with their customers with a personal approach.<br \/>\n~ <a href=\"http:\/\/www.facebook.com\/tridence\" target=\"_blank\" rel=\"noopener noreferrer\">Tridence<\/a><\/p>\n<\/div>\n<\/div>\n<h2><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-383\" src=\"https:\/\/tridence.files.wordpress.com\/2017\/07\/messenger-developer.png?resize=640%2C360\" alt=\"messenger-developer\" width=\"640\" height=\"360\" title=\"\"><\/h2>\n<h2 class=\"mbl _5je5 _52in _52id _3m9\">Make it Easy to get in Touch With Your Business<\/h2>\n<div class=\"mbl _5je5 _52ii _52if _3m9\">Messenger gives your business a fast and convenient way for people to get in touch to schedule appointments, ask questions about your products and services and more. And it allows you to build personal connections with your customers. Now, you can create a Facebook News Feed ad that opens a Messenger conversation between your business and your prospective customer.<\/div>\n<p><a id=\"u_0_1\" class=\"_42ft _5c3d _3ma _5c3l _5c3e _5je5\" role=\"button\" href=\"https:\/\/l.facebook.com\/l.php?u=http%3A%2F%2Fbit.ly%2F2oStJyN&amp;h=ATOpM8TQra1Fp2CsymyhzP4eX16BktLT3SDFixKBZRD304_B-8S6mILqTaz88g84fMwdxncHMzd4fHTNV3VBprb15jUplRmMUlj57D8-TvMP56gAl2M2PZchs10iUamlx6UarX0PNPYkaVkiZbx9XnvzbQ&amp;s=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span class=\"_52ij _3m9\">Create an Ad<\/span><\/a><\/p>\n<div class=\"mbm _5je5 _52ii _52if _3m9\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<h2 class=\"mbl _5je5 _52in _52id _52re _3m9\">How it Works<\/h2>\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mbm _5je5 _52ii _52if _52rd _3m9\">When a person clicks or taps on your ad in News Feed, a conversation with your business will immediately open in the Messenger app (if the person is on a mobile device) or on the web (if the person is on a desktop computer). People can return to this message conversation at any time on any device with Messenger installed to continue the conversation.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<h3 class=\"mbl ptm _5je5 _52il _52id _52re _3m9\">Promote Your New Offerings<\/h3>\n<div class=\"mbl _5je5 _52ii _52if _3m9\">Use your ad to promote new or seasonal offerings and engage your customers in a personal real-time conversation.<\/div>\n<ul class=\"mbm _5je5 _52ii _3m9 _5bf7\">\n<li class=\"_5je5\">\n<div class=\"mbm _52if _3m9\"><i class=\"_5je5\">Tip<\/i>: Use a greeting message, that people will see when the Messenger conversation opens, to start a conversation with your customers and let them know when to expect a response from you.<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"_6a _6e _5je5\"><img decoding=\"async\" class=\"_5je5 img\" src=\"https:\/\/scontent.ford1-1.fna.fbcdn.net\/v\/t39.2365-6\/15056212_1113211572061338_8726269511243661312_n.gif?oh=7c6767718f1fc731650cea62cd20b672&amp;oe=59FBF377\" alt=\"\" title=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<h3 class=\"mbl ptm _5je5 _52il _52id _52re _3m9\">Offer a Discount<\/h3>\n<div class=\"mbl _5je5 _52ii _52if _3m9\">Use News Feed ads that open a Messenger conversation as a unique way to provide a coupon code and a personalized experience for your customers.<\/div>\n<ul class=\"mbm _5je5 _52ii _3m9 _5bf7\">\n<li class=\"_5je5\">\n<div class=\"mbm _52if _3m9\"><i class=\"_5je5\">Tip:\u00a0<\/i>Save time by using\u00a0<a id=\"u_0_2\" class=\"_5ov2 _5je5\" href=\"https:\/\/www.facebook.com\/help\/1443541862612847\" target=\"_blank\" rel=\"noopener\">saved replies<\/a>\u00a0for the common questions you answer such as store hours or location. Saved replies are templates of messages you can create and save and then reuse when responding to your Page's messages.<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"_6a _6e _5je5\"><img decoding=\"async\" class=\"_5je5 img\" src=\"https:\/\/scontent.ford1-1.fna.fbcdn.net\/v\/t39.2365-6\/15065540_203054550144220_6048402331840544768_n.gif?oh=ec2b8bea370f670ea8b1f79b7e5409e2&amp;oe=5A00A676\" alt=\"\" title=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_4-u2 _59ed _59ee _1wmx _5je5 _4-u8\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m80\">\n<div class=\"_6a _6e _5je5\">\n<h2 class=\"mbl _5je5 _52in _52id _3m9\">Get Started<\/h2>\n<div class=\"mbl _5je5 _52ii _52if _52rd _3m9\">\n<ol>\n<li style=\"list-style-type:none;\">\n<ol>\n<li>Go to\u00a0<a id=\"u_0_4\" class=\"_3cr5\" href=\"https:\/\/www.facebook.com\/campaign\/landing.php?campaign_id=163681540489385&amp;creative=cta_link&amp;placement=%2Fbusiness%2Fa%2Fmessenger-news-feed-ads&amp;url=https%3A%2F%2Fwww.facebook.com%2Fads%2Fcreate%2F\" target=\"_blank\" rel=\"noopener\">ads creation<\/a>\u00a0in Ads Manager or Power Editor<\/li>\n<li>Choose\u00a0<b>Traffic<\/b>\u00a0or\u00a0<b>Conversions<\/b>\u00a0objective (Note:\u00a0<b>Traffic<\/b>\u00a0may appear as\u00a0<b>Send people to your website<\/b>\u00a0for some advertisers)<\/li>\n<li>Choose your campaign name and click\u00a0<b>Continue<\/b><\/li>\n<li>Choose your audience, budget, and placement.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<div class=\"mvm uiP fsm\"><b>Note:<\/b>\u00a0You\u00a0<i>cannot<\/i>\u00a0use Instagram as a placement option when selecting Messenger as a destination<\/div>\n<ol>\n<li>At the ad level, choose your format. You can choose\u00a0<b>Carousel, Single Image, Single Video<\/b>\u00a0or\u00a0<b>Slideshow<\/b>format<\/li>\n<li>Choose the Page you want to connect<\/li>\n<li>Choose\u00a0<b>Messenger<\/b>\u00a0as your destination<\/li>\n<li>Choose a welcome message. When people click on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message.<\/li>\n<li>After you've reviewed your ad, click\u00a0<b>Place Order<\/b><\/li>\n<\/ol>\n<p><strong><span class=\"_5je5 _3ma\">Keep in mind:<\/span><\/strong>\u00a0Your ad to open conversations in Messenger won't appear to people\u00a0<span class=\"_5je5 _3ma\">on mobile<\/span>\u00a0who don't have the Messenger app.\u00a0~ <a href=\"http:\/\/www.facebook.com\/tridence\" target=\"_blank\" rel=\"noopener noreferrer\">Tridence<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary: Introducing Messenger As an Ad Destination. Messenger is an amazing tool for brands to communicate with their customers. There is no doubt Email open rates have been on a steady decline the past few years. \u00a0All while FB Messenger users are on the rise. The benefits using this new tool is you can broadcast [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[33,39,45,49,73,79,84,92,109,110],"class_list":["post-348","post","type-post","status-publish","format-standard","hentry","category-brands","tag-chicago","tag-content","tag-digitalmarketing","tag-facebook","tag-jax","tag-marketing","tag-messenger","tag-nyc","tag-social-media","tag-socialmedia"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":1,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/348\/revisions"}],"predecessor-version":[{"id":931,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/348\/revisions\/931"}],"wp:attachment":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/categories?post=348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/tags?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}