{"id":2172,"date":"2022-03-17T13:11:04","date_gmt":"2022-03-17T13:11:04","guid":{"rendered":"https:\/\/tridence.com\/blog\/?p=2172"},"modified":"2022-03-17T13:14:34","modified_gmt":"2022-03-17T13:14:34","slug":"google-now-brings-buying-guide-to-the-desktop","status":"publish","type":"post","link":"https:\/\/tridence.com\/blog\/google-now-brings-buying-guide-to-the-desktop\/","title":{"rendered":"Google now brings \u201cbuying guide\u201d to the desktop."},"content":{"rendered":"\n<p>This feature was seen last month on mobile and will soon be seen on desktop as well.<br \/><br \/>What the feature looks like?<br \/>&nbsp;<br \/>When you look for something to buy, you can see a price range for the product<br \/><br \/>And below the price range, you will see the buying guide with features.<br \/><br \/>Each feature is collapsible and has a description, along with the site link it is pulled from.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google Improves SERP User Experience with New Buying Guide\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/jxzJVazNnAE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Currently, the feature is not visible to everyone.<\/p>\n\n\n\n<p>What this means?<br><br>The new \u201cbuying guide\u201d could mean trouble for affiliate marketing. Relevant website content and user experience will win the race to the SERPs.<br><br>The bottom line:<br><br>Google is always trying new things to improve user experience. The new \u201c buying guide\u201d is an attempt at giving users everything on the SERP. SEO is getting more content driven and user experience intensive.<br><br>Tridence (<a href=\"http:\/\/www.tridence.com\">www.tridence.com<\/a>) can help you with more insights on making the best of Google\u2019s updates and #seo.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This feature was seen last month on mobile and will soon be seen on desktop as well. What the feature looks like?&nbsp;When you look for something to buy, you can see a price range for the product And below the price range, you will see the buying guide with features. Each feature is collapsible and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[56,103,263],"class_list":["post-2172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-google","tag-search-engine-optimization","tag-seo"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2022\/03\/0x0.jpg?fit=1200%2C800&ssl=1","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/2172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/comments?post=2172"}],"version-history":[{"count":6,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/2172\/revisions"}],"predecessor-version":[{"id":2179,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/2172\/revisions\/2179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media\/2176"}],"wp:attachment":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media?parent=2172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/categories?post=2172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/tags?post=2172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}