{"id":151,"date":"2012-08-23T15:35:16","date_gmt":"2012-08-23T19:35:16","guid":{"rendered":"http:\/\/tridence.wordpress.com\/?p=121"},"modified":"2020-06-26T22:12:33","modified_gmt":"2020-06-26T22:12:33","slug":"is-email-better-than-social-media","status":"publish","type":"post","link":"https:\/\/tridence.com\/blog\/is-email-better-than-social-media\/","title":{"rendered":"Is Email Better than Social Media?"},"content":{"rendered":"<p><a href=\"http:\/\/tridence.files.wordpress.com\/2012\/06\/tridence_wordpress_cover.jpg\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-104\" title=\"Tridence - Social Media\" src=\"http:\/\/tridence.files.wordpress.com\/2012\/06\/tridence_wordpress_cover.jpg?resize=640%2C123\" alt=\"http:\/\/www.facebook.com\/tridence\" width=\"640\" height=\"123\" \/><\/a>A new report from Monetate, an e-commerce software firm, has found that\u00a0<strong><span style=\"color:#3366ff;\">email marketing is still driving more overall sales than social media efforts<\/span><\/strong>.<\/p>\n<div>\n<p>Some of the key findings:<\/p>\n<p>\u2022\u00a0<strong>2.49%<\/strong>\u00a0of visitors from search engines buy something<\/p>\n<p>\u2022\u00a0<strong>4.25%<\/strong>\u00a0of visitors from email buy something<\/p>\n<p>\u2022\u00a0<strong>0.59%<\/strong>\u00a0percent of visitors from social media sites buy something<\/p>\n<p>That\u2019s a big difference, but there's no need to start grappling your forehead and deleting Facebook Pages left and right. It\u2019s important to keep in mind that <span style=\"text-decoration:underline;\">all of these channels work together<\/span>, not against each other.<\/p>\n<p>Social media sites, in general, are a far more casual environment that can help build brand awareness, provide bite-size bits of industry information, and create communities among your customers.<\/p>\n<p>That said, email has the advantage of directly reaching a single person. Not only that, you can use analytics to see what that person clicks and opens, which are statistics you can use to<span style=\"color:#888888;\">\u00a0<span style=\"color:#993300;\">segment your list<\/span>\u00a0<\/span>and direct different customers to personalized destinations.<\/p>\n<p>Author:\u00a0Blaise Lucey<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new report from Monetate, an e-commerce software firm, has found that\u00a0email marketing is still driving more overall sales than social media efforts. Some of the key findings: \u2022\u00a02.49%\u00a0of visitors from search engines buy something \u2022\u00a04.25%\u00a0of visitors from email buy something \u2022\u00a00.59%\u00a0percent of visitors from social media sites buy something That\u2019s a big difference, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-151","post","type-post","status-publish","format-standard","hentry","category-brands"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":1,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/151\/revisions"}],"predecessor-version":[{"id":955,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/151\/revisions\/955"}],"wp:attachment":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media?parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/categories?post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/tags?post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}