{"id":148,"date":"2012-08-13T13:03:15","date_gmt":"2012-08-13T17:03:15","guid":{"rendered":"http:\/\/tridence.wordpress.com\/?p=114"},"modified":"2020-06-26T22:12:33","modified_gmt":"2020-06-26T22:12:33","slug":"photographs-social-medias-hot-content-marketing-asset","status":"publish","type":"post","link":"https:\/\/tridence.com\/blog\/photographs-social-medias-hot-content-marketing-asset\/","title":{"rendered":"Photographs: Social Media’s Hot Content Marketing Asset"},"content":{"rendered":"

\"www.tridence.com\"<\/a><\/p>\n

Photographs\u00a0are social media's hot content marketing format. Easy to take with any smartphone and\/or other mobile device, photographs are fueling social media platform growth. Instagram, which recently passed the\u00a080 million\u00a0user mark, and to a lesser extent Pinterest, which has just under\u00a020 million\u00a0users, exemplify this trend. Even more important, consumers prefer photographs to engage with brands, according to research by Performics and ROI Research.<\/p>\n

\n

\"instagram-sinsanegrowth\"<\/p>\n

\"pinterstgrowth\"<\/p>\n

\"socialmediaengagement\"<\/p>\n

7 Tactics to Make Your Photographs Rock as Social Media Content Marketing<\/strong><\/p>\n

Get your photographic content marketing on track to drive social media interaction with these seven actionable marketing tactics.<\/p>\n

    \n
  1. Roll out the red carpet for your products.<\/strong>\u00a0Use hero shots of your products to make their strengths shine. Let them strut their stuff so prospects and customers can see your offering in action, rather than in a solo display shot.\u00a0Actionable marketing tip:<\/strong>\u00a0Show what's special about your products and your firm. Set your firm apart from your competitors who may have the same supplier images.<\/li>\n
  2. Tell your business' story.<\/strong>\u00a0Think organization, product, founders, or other story options. Make your firm and products memorable because people don't remember facts without context. Have a beginning, middle, and end.\u00a0Actionable marketing tip:<\/strong>\u00a0Collect\u00a0stories\u00a0from across your organization. Ask your employees for their images and stories related to your business.<\/li>\n
  3. Teach customers to use your products.<\/strong>\u00a0Use photographs to show prospects and customers step by step how to use your products with photos.\u00a0Actionable marketing tip:<\/strong>\u00a0Interpret and educate broadly to show customers how to effectively use your products both before and after the sale. Combine words and photographs so that readers understand what to do.<\/li>\n
  4. Put a face on your business.<\/strong>\u00a0People relate to other people. Use photographs to give your business a more personal feel.\u00a0Actionable marketing tip:<\/strong>\u00a0Consider giving a broader perspective by showing different employees at work. Make it more natural by gathering input from each person. This creates additional content and gives prospects more insight into your firm.<\/li>\n
  5. Report the news.<\/strong>\u00a0Don't limit yourself to the news about your products. Be creative in your approach.Actionable marketing tip:<\/strong>\u00a0Choose a unique perspective that's in line with your brand. Remember, photographs show a\u00a0360-degree\u00a0version of your brand.<\/li>\n
  6. Take a tour of your business.<\/strong>\u00a0Show prospects and customers the behind-the-scenes of your business.\u00a0Actionable marketing tip:<\/strong>\u00a0Use this opportunity to let employees show off their expertise and what they like about working for you.<\/li>\n
  7. Let customers and fans strut their stuff.<\/strong>\u00a0Give your customers their 15 seconds of fame. You can let them be in the spotlight with your product.\u00a0Actionable marketing tip:<\/strong>\u00a0Go one step further and invite guest curators. Target does a great job of this on its\u00a0Tumblr.<\/li>\n<\/ol>\n

    3 Tips to Ensure Your Photographs Are on Track<\/strong><\/p>\n

    To maximize the impact of your social media photographs, here are three easy-to-follow tips.<\/p>\n

      \n
    1. Know your customers'\u00a0social media persona.<\/strong>\u00a0Understand which social media venues they frequent and how to incorporate photographs into your interactions on these platforms.<\/li>\n
    2. Include\u00a0social sharing.<\/strong>\u00a0Encourage social sharing by making your images shareable.<\/li>\n
    3. Incorporate a call-to-action.<\/strong>\u00a0Where appropriate, use a contextually relevant call-to-action to encourage prospects to take the next step in your process.<\/li>\n<\/ol>\n

      Author:\u00a0Heidi Cohen<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Photographs\u00a0are social media’s hot content marketing format. Easy to take with any smartphone and\/or other mobile device, photographs are fueling social media platform growth. Instagram, which recently passed the\u00a080 million\u00a0user mark, and to a lesser extent Pinterest, which has just under\u00a020 million\u00a0users, exemplify this trend. Even more important, consumers prefer photographs to engage with brands, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-brands"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":1,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":959,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/148\/revisions\/959"}],"wp:attachment":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}