{"id":131,"date":"2011-11-18T17:01:48","date_gmt":"2011-11-18T22:01:48","guid":{"rendered":"http:\/\/tridence.wordpress.com\/?p=16"},"modified":"2020-06-26T22:12:54","modified_gmt":"2020-06-26T22:12:54","slug":"infobrix-a-trial-service-of-yellowbrix","status":"publish","type":"post","link":"https:\/\/tridence.com\/blog\/infobrix-a-trial-service-of-yellowbrix\/","title":{"rendered":"Mobile Retail Websites – Upgrade your Storefront today.."},"content":{"rendered":"

Consumers Increasingly Turn to Mobile Retail Websites As They Shop to Find Products, Special Offers and Competitive Prices<\/em><\/p>\n

Mobile retail websites have emerged as an indispensible in-store tool for consumers as they shop, according to a new survey conducted by Hipcricket, an Augme Technologies, Inc. company (OTCBB: AUGT). The fourth annual Hipcricket Mobile Marketing Survey revealed that consumers\u201dparticularly smartphone owners\u201dare turning to mobile retail sites as a critical tool for locating the products they want, searching for coupons and special discounts, and comparing prices at competitors' stores.<\/p>\n

Sixty-three percent of smartphone users have visited a retailer's website from their mobile device\u201dup from 53 percent in 2010\u201dand 41 percent have done so while in the retail store. Of interest, 50 percent have checked a competitor's mobile website while in another store.<\/p>\n

While mobile retail sites have historically served as \"brochures,\" lightweight versions of retailers' full websites that provide limited information such as store locations, directions and hours, today's mobile-specific retail sites are now providing more significant benefits to consumers as they move along their path-to-purchase.<\/p>\n

The survey found that smartphone owners are visiting mobile retail sites to:<\/p>\n

Research prices (46 percent);
\nSearch for coupons and offers (36 percent);
\nResearch products (28 percent); and
\nPurchase products (13 percent)<\/p>\n

In general, consumers are finding more value in the mobile Web. Seventy percent of all smartphone users regularly use their phone to access the mobile Web, second only to SMS\/texting among media usage on mobile devices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers Increasingly Turn to Mobile Retail Websites As They Shop to Find Products, Special Offers and Competitive Prices Mobile retail websites have emerged as an indispensible in-store tool for consumers as they shop, according to a new survey conducted by Hipcricket, an Augme Technologies, Inc. company (OTCBB: AUGT). The fourth annual Hipcricket Mobile Marketing Survey […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-brands"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":1,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"predecessor-version":[{"id":974,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions\/974"}],"wp:attachment":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}