{"id":1229,"date":"2020-09-15T22:38:10","date_gmt":"2020-09-15T22:38:10","guid":{"rendered":"https:\/\/tridence.com\/blog\/?p=1229"},"modified":"2020-09-15T22:38:11","modified_gmt":"2020-09-15T22:38:11","slug":"2020-and-2021-will-be-the-year-of-the-hispanic-consumer","status":"publish","type":"post","link":"https:\/\/tridence.com\/blog\/2020-and-2021-will-be-the-year-of-the-hispanic-consumer\/","title":{"rendered":"2020 and 2021 will be the year of the Hispanic consumer"},"content":{"rendered":"\n<p><strong>September 15 to October 15 is National Hispanic American Heritage Month<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"National Hispanic American Heritage Month\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/5LSeXl2sB7A?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Tridence Hispanic Agency | <a href=\"https:\/\/www.tridence.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.tridence.com<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>2020 - 2021 will be the year of the Hispanic consumer<\/strong>. Marketers who invest in the Hispanic opportunity for the long run, secure upper management buy-in, partner with multicultural marketing experts (<strong><em>like <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.tridence.com\">Tridence<\/a><\/em><\/strong>), and leverage cultural intelligence to develop and execute a strategy to connect and reach U.S. Hispanic consumers will be rewarded with growth. Now that\u2019s something to celebrate truly.<\/p>\n\n\n\n<p>If you are a marketer looking to grow your brand, repeat after me \u2013 $1.5 trillion \u2013 212% growth \u2013 $1.5 trillion \u2013 212% growth (Hispanic online Marketing). These figures alone should lead you to take a hard look at the Hispanic market to drive growth today. Right now, Hispanics account for one out of every six Americans and their aggregate buying power is larger than the GDP of Australia.<\/p>\n\n\n\n<p>\u201cIf you\u2019re going to spend time and money marketing to this audience, you want to take the best approach to develop an authentic Humanizing Brand message,\u201d CEO David Vega of Tridence. \u201cYou need to understand culture points and brand preference, why they purchase some products and not others.\u201d<\/p>\n\n\n\n<p>In addition, marketers should not just translate English into Spanish and assume they have checked the box. Marketers that are spending to reach the audience for the first time must first build a relationship.<\/p>\n\n\n\n<p>This audience is the primary growth market in the U.S., and you can't just have one message to all. Looking to grow within the Hispanic markets. Contact David Vega with <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.tridence.com\">Tridence<\/a> (Hispanic Marketing Agency). Officies in Chicago and Jacksonville. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>September 15 to October 15 is National Hispanic American Heritage Month 2020 &#8211; 2021 will be the year of the Hispanic consumer. Marketers who invest in the Hispanic opportunity for the long run, secure upper management buy-in, partner with multicultural marketing experts (like Tridence), and leverage cultural intelligence to develop and execute a strategy to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,18],"tags":[164,126,62,115],"class_list":{"0":"post-1229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-brands","8":"category-spiritual","12":"tag-tridence"},"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/tridence.com\/blog\/wp-content\/uploads\/2020\/09\/hispanic.png?fit=310%2C160&ssl=1","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/1229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/comments?post=1229"}],"version-history":[{"count":3,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/1229\/revisions"}],"predecessor-version":[{"id":1234,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/posts\/1229\/revisions\/1234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media\/1230"}],"wp:attachment":[{"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/media?parent=1229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/categories?post=1229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridence.com\/blog\/wp-json\/wp\/v2\/tags?post=1229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}