digitalmarketing

7865How are businesses going to excel in a consumer rebound economy in 2021, 2022, and beyond?
May 28,2021ByDAVID VEGA

How are businesses going to excel in a consumer rebound economy in 2021, 2022, and beyond?

How are businesses going to excel in a consumer rebound economy in 2021 and beyond? With increased digital investment, every business sector will need to buckle down how they capture all data and view their customer across all channels that will enable them to deliver a more convenient and personalized customer experience. General ad platforms...

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7718Google Assistant’s interpreter mode is coming to phones today
December 12,2019ByDAVID VEGA

Google Assistant’s interpreter mode is coming to phones today

Google Assistant gains built-in Interpreter Mode on Android and iOS. Interpreter mode, the feature that allows Google Assistant to translate your conversations in real time, is coming to phones. Once you’re in interpreter mode, the Assistant will translate your speech and read it out loud.  Users will be able to activate Interpreter Mode on their...

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7703Is Our Social Media Terminology About to Change?
January 15,2018ByDAVID VEGA

Is Our Social Media Terminology About to Change?

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.” Who doesn’t? Currently, I don’t directly manage any brand’s social media...

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7701Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends
January 5,2018ByDAVID VEGA

Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends

What do your brand, plant-based foods, Barbie dolls, and bottled water have in common? The truth is, quite a lot. There's a lot of debate right now about whether bottled water is really a better choice than soda. Or whether a plant-based diet is actually healthier than consuming meat. And Some people are up in...

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77007 email trends to watch in 2018
January 4,2018ByDAVID VEGA

7 email trends to watch in 2018

As we speed head into 2018, the trends that will have the biggest impact on your email marketing program over the next 12 months. 2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and...

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7699Twitter Launches New ‘Threads’ Feature for Tweetstorms
December 14,2017ByDAVID VEGA

Twitter Launches New ‘Threads’ Feature for Tweetstorms

Twitter is announcing the launch of a new feature that will allow people to more easily post tweetstorms – that is, multiple numbered tweets on a topic or idea "tweetstorm." Now With Threads, two or more tweets can be linked, simplifying and streamlining the tweetstorm concept.  The company confirmed last month it was testing the feature – which it’s...

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7698How to Use Instagram Live With Friends for Business
December 13,2017ByDAVID VEGA

How to Use Instagram Live With Friends for Business

Are you looking for a creative way to improve your Instagram stories? Wondering how to use Instagram Live with a guest? In this article, you’ll discover how to use Instagram Live With Friends. What Instagram Live With Friends Looks Like Not every business gets the chance to include interviews with mainstream actors and musicians as part...

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7688Instagram adds mid-feed preview tiles for Stories, tests new stop-motion camera feature
October 31,2017ByDAVID VEGA

Instagram adds mid-feed preview tiles for Stories, tests new stop-motion camera feature

Getting tired of the same old Instagram Stories? Get ready for stop motion, the newest feature in Instagram's story camera. The tool allows you to take a series of photos, string them together into a short stop-motion video and post them to your story.  You can edit the videos with filters, stickers, and texts, just like...

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7687Snapchat’s new context cards let you read reviews, book reservations, and more.
October 11,2017ByDAVID VEGA

Snapchat’s new context cards let you read reviews, book reservations, and more.

Snapchat today is introducing context cards, which add contextual information to geotagged photos and images shared in public stories. Snaps added to the regional Our Story feature, or those sent with the white-text, venue-specific geo filter, will include the cards automatically. Users can swipe up on any snap that displays the word “more” and they’ll...

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7684What the FTC’s latest endorsement disclosure actions mean for marketers
September 15,2017ByDAVID VEGA

What the FTC’s latest endorsement disclosure actions mean for marketers

Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools. First, the FTC announced its first-ever settlement with social media influencers over a failure to properly disclose a brand endorsement deal. While the organization only penalized the influencers that also owned the brand at the center of the campaign, the settlement...

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