Snapchat’s new context cards let you read reviews, book reservations, and more.

Still 1.0

Snapchat today is introducing context cards, which add contextual information to geotagged photos and images shared in public stories. Snaps added to the regional Our Story feature, or those sent with the white-text, venue-specific geo filter, will include the cards automatically. Users can swipe up on any snap that displays the word “more” and they’ll see an interactive card pop up with contextual information about the place in question. Partners supplying information for the cards include Foursquare, OpenTable, TripAdvisor, and Lyft, and will grow over time, Snaps says.

If you’ve used Google Maps, you’ve seen cards like these. They offer basic details about a venue including the address, phone number, website, and hours. Scroll down and you’ll see crowdsourced reviews from Snap’s partners. You can reserve a table using OpenTable, Resy, or Bookatable, or order rides to venues using Lyft and Uber. Some context cards will also have public stories integrated into the card, along with images contributed by the venue.

The move comes about four months after the introduction of Snap Maps, which allows you to see your friends’ locations in real time, alongside a heat map of public snaps. Maps are viewed internally as a promising new area of investment for Snap; contributions to public stories are up 40 percent since they were introduced, Axios reported last week. Context cards will help Snap build out an infrastructure for its future efforts in local products, while also likely creating new revenue opportunities down the line.

Let’s get to some of your frequently asked questions about context cards.

Are context cards good or bad?

They seem relatively good. They do not appear to be actively bad.

What’s so good about them?

They teach teenagers about important concepts, such as the importance of making reservations or checking to see whether a business is open before making their mom drive them all the way there in this traffic.

What is the worst context card I can expect to see?

Definitely the Goop cards. Goop is one of the nine launch partners, and now there will be unsolicited Goop in your snaps.

What does Elise Loehnen, chief content officer of Goop, have to say about context cards, in the promotional materials that were distributed for context cards?

“Travel is one of our most popular verticals, and a natural extension of Gwyneth’s impetus for starting Goop: to create a place where readers can find recommendations from a trusted friend, not from an anonymous, crowdsourced engine.”

Won’t context cards primarily show recommendations from anonymous, crowdsourced engines?

That is our understanding, yes.

How can I protect my teenager from Goop recommendations?

Slather them in Goop’s most hated enemies: processed cheese and Mountain Dew.

Great. Where are context cards available?

You’ll see them on both iOS and Android, assuming you live in the United States, Canada, the United Kingdom, Australia, or New Zealand.

 

Author:  

More From Author

17515Mia Rosebud: The Pinnacle of Culinary Delight in Boca Raton
September 7,2023ByDAVID VEGA

Mia Rosebud: The Pinnacle of Culinary Delight in Boca Raton

Mia Rosebud stands tall as the latest jewel in the crown of the esteemed Rosebud Restaurants. Situated at the prime location of 150 E Palmetto Park Rd in Boca Raton, Mia Rosebud promises to be a haven for locals and visitors, offering an exceptional dining experience that captures the heart and soul of Italian hospitality....

Read More
8214YouTube includes NFTs and Web3 in new creator tools – Metaverse
June 28,2022Bytridence

YouTube includes NFTs and Web3 in new creator tools – Metaverse

Google LLC-owned video-sharing giant YouTube said Thursday it's considering web3 technologies such as nonfungible tokens and blockchain to help enhance the relationships between creators and their fans and develop new experiences. "Web3 opens up new opportunities for creators," Neal Mohan, chief product officer at YouTube, said in a blog post. "We believe new technologies like blockchain and NFTs...

Read More
8010YouTube includes NFTs and Web3 in new creator tools – Metaverse
February 14,2022ByDAVID VEGA

YouTube includes NFTs and Web3 in new creator tools – Metaverse

Google LLC-owned video-sharing giant YouTube said Thursday it's considering web3 technologies such as nonfungible tokens and blockchain to help enhance the relationships between creators and their fans and develop new experiences. "Web3 opens up new opportunities for creators," Neal Mohan, chief product officer at YouTube, said in a blog post. "We believe new technologies like blockchain and NFTs...

Read More
8009ConsenSys announced the acquisition of MyCrypto
February 8,2022ByDAVID VEGA

ConsenSys announced the acquisition of MyCrypto

ConsenSys Acquires MyCrypto to Strengthen MetaMask Partnership and Enhance Web3 Experiences. MetaMask and MyCrypto will be combining their efforts under a shared banner to improve the security of all the products further and create a cohesive user experience across desktop, mobile, extension, and browser wallets. MyCrypto and MetaMask have been working together in the Ethereum...

Read More
8006Frozen Theatre Chicago Review
December 31,2021ByDAVID VEGA

Frozen Theatre Chicago Review

The glitz, the glamor, and the icicles are back! Disney’s “Frozen,” the Broadway hit musical, has returned to the Cadillac Palace Theatre for a limited ten-week engagement. Highly Recommend as we follow the lives of Elsa and Anna, who are heirs to the throne, with Elsa having a peculiar gift: the ability to create a...

Read More
Skip to content