7634Native Apps vs. Web Apps, or How About a Hybrid?
December 5,2011ByDAVID VEGA

Native Apps vs. Web Apps, or How About a Hybrid?

Everyone agrees that apps are great marketing tools for engaging consumers. Now the debate is whether to develop native or web apps. Which is better? Well, it depends. What Are Native Apps, Web Apps, and Hybrid Apps? Native apps are apps that are explicitly developed and stored on a device. Native apps require installation. Web...

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7633Need a Social Media Strategy? Start with These Three-Pronged Approaches
December 2,2011ByDAVID VEGA

Need a Social Media Strategy? Start with These Three-Pronged Approaches

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But few nonprofits can articulate the strategy behind the time they spend on blogging, Facebook, Twitter, or YouTube. All good communications strategies start with a goal: What are you trying to accomplish via your communications?...

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